After highlighting all these aspects,

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We must take into account that viral marketing can be a very powerful tool that allows you to reach a large portion of the public in a short time, but that does not necessarily correspond to the acquisition of new leads . The great visibility generated by the virality of our content is only apparent if it does not generate users who are truly interested in what the company offers.

From an economic point of view , letting users spread the campaign dominican republic phone data allows you to save a lot of budget that can be invested in other activities. On the other hand, as we have already highlighted previously, the success of the campaign depends exclusively on the users and it is not possible to predict their reaction to the message, nor how many of them will actually share it through their social channels or offline .

Finally, viral marketing requires a constant creative effort because users who have contributed to the success of a campaign through their sharing , expect that there will be others even more interesting and engaging but always in line with the brand's values. All this can represent a stimulus to create always original content, but also with the risk of a possible failure.

it is also important to understand which are currently the most effective tools for creating a viral campaign . We have already said that a message becomes viral mainly through social channels, therefore the contents that can attract the most attention are images and videos . Can we say that video is the most effective and appreciated tool by users? Why?