Video: A Powerful Viral Marketing Tool

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In a previous blog post we saw how the results of numerous statistics highlight the absolute supremacy of video as the most used tool on the web. There are many reasons that make it an excellent tool on the web, starting from the fact that it allows you to express a concept in a simple and original way, involving the user quickly.

When talking about viral marketing and videos, we cannot fail to mention the ecuador phone data success that TikTok is having, a social platform that recorded 1.2 billion monthly active users in the fourth quarter of 2021 and by the end of 2022, this number should rise to 1.5 billion (source: farantube.com). A platform that is becoming very popular especially in the 13 to 24 age group. At the base of this social network is the possibility of creating short funny videos with musical backgrounds or cinematic quotes.

The ease with which a video goes viral through TikTok has made it an excellent marketing tool, mainly suitable for B2C brands . In this regard, the challenge is the most widespread strategy, because the user who takes part interacts directly with the product and automatically becomes its promoter .

One example is the #Lidflipchallenge by Chipotle, a well-known fast food chain, which challenged users to cover a package of Mexican food with a foil lid in a single move. To succeed, it was necessary to buy food from a restaurant of the chain.

However, it is difficult to imagine the use of TikTok for brands outside of B2C, both because of the type of products that can be easily advertised and because of its target audience .