Lead nurturing: nurture your prospects from LinkedIn
Posted: Wed Jan 15, 2025 5:52 am
After each meeting, your salespeople invite the prospects they met to join their LinkedIn network. Your marketing teams will therefore be able – via the right tool – to set up automatic sharing of content with this newly created network. On certain software like Plezi, it is also possible to choose within the tool itself the broadcast times or networks to use to maximize returns. “Plezi offers social selling ready software, so inbound marketing and marketing automation are in our DNA.” By operating in this way, your salespeople's Linkedin contacts will have access to this content, will be able to consult your articles and ultimately end up on your company page.
You indirectly help your salespeople to initiate customer relations! 2. Generate leads through B2B social selling If preconceived ideas are so well-established, it is also because some companies do not get the most out of their marketing automation tool. However, it is neither because they are too small nor because marketing automation is too complicated. This is most bosnia and herzegovina businesses directory often because the change was insufficiently prepared or because the chosen tool did not correspond to the objectives or the constraints of the structure. A marketing automation project is prepared in advance. And the marketing manager, that is to say you, must, in agreement with his management, choose the most suitable solution: the one that will allow you to achieve the objectives set without unnecessarily complicating your life! As you can imagine, the more important a person's hierarchical position in a company, the more connected he or she will be.
It may no longer be necessary to get past the switchboard through cleverly thought-out ploys, but reaching a member of a company's management is no easy feat. And beyond the difficulty of reaching them, there is also the difficulty of getting them interested in your product or service, of course, and finally the difficulty of finding a time to talk (in person or by phone). Using Linkedin allows you to overcome these difficulties in many cases... but you still need to know how to do it! As with emails or phone calls, you will have to stand out from the 300 other requests received daily by your prospect. The invitation message to join your network must therefore be personalized and targeted.
It is ESSENTIAL to ensure the consistency of each contact request; to find common interests. 2.1 Know your prospects Your prospect's experience and current role It is essential to know who you are “dealing with”. How long has he been with the target company? What is his function and status? Is he responsible for making the final decision? If the manager is not on Linkedin, then you will need to rebuild the internal organization chart of the company. Mapping or commercial networking is an essential step in commercial prospecting, whether it involves social selling or any other method aimed at generating leads and sales.
You indirectly help your salespeople to initiate customer relations! 2. Generate leads through B2B social selling If preconceived ideas are so well-established, it is also because some companies do not get the most out of their marketing automation tool. However, it is neither because they are too small nor because marketing automation is too complicated. This is most bosnia and herzegovina businesses directory often because the change was insufficiently prepared or because the chosen tool did not correspond to the objectives or the constraints of the structure. A marketing automation project is prepared in advance. And the marketing manager, that is to say you, must, in agreement with his management, choose the most suitable solution: the one that will allow you to achieve the objectives set without unnecessarily complicating your life! As you can imagine, the more important a person's hierarchical position in a company, the more connected he or she will be.
It may no longer be necessary to get past the switchboard through cleverly thought-out ploys, but reaching a member of a company's management is no easy feat. And beyond the difficulty of reaching them, there is also the difficulty of getting them interested in your product or service, of course, and finally the difficulty of finding a time to talk (in person or by phone). Using Linkedin allows you to overcome these difficulties in many cases... but you still need to know how to do it! As with emails or phone calls, you will have to stand out from the 300 other requests received daily by your prospect. The invitation message to join your network must therefore be personalized and targeted.
It is ESSENTIAL to ensure the consistency of each contact request; to find common interests. 2.1 Know your prospects Your prospect's experience and current role It is essential to know who you are “dealing with”. How long has he been with the target company? What is his function and status? Is he responsible for making the final decision? If the manager is not on Linkedin, then you will need to rebuild the internal organization chart of the company. Mapping or commercial networking is an essential step in commercial prospecting, whether it involves social selling or any other method aimed at generating leads and sales.