Say no to guest invitations
Posted: Wed Jan 15, 2025 5:55 am
Stop for a moment and think about why SaaS is so popular. It is a service, not a legacy product. People appreciate the ability to use exactly what they need when they need it, without being tied into a contract, a long-term commitment, or having to buy expensive legacy software.
Don't lock in your buyers. Let them downgrade their package if they want and upgrade if they need to. Lock-ins kill long-term customer relationships.
Using Cookie Cutter Prices
In every industry, you can smell a cookie-cutter menu from a mile away. It’s an unfortunate reality of modern commerce, but many entrepreneurs take the easy way out when pricing their goods and services. They find a competitor’s price list and duplicate it.
At first you may feel like you’ve saved a lot of time and effort, but eventually the shortcut will come back to haunt you. Using pricing data that is based on anything other than actual costs and value added is a bad idea in general. If the numbers are too high, you’ll scare off potential customers.
If they are too low, you will suffer losses by selling your merchandise at bargain basement levels. Take the time to make accurate estimates of things like overhead, expenses, expansion plans and more.
Using Shotgun Marketing
It’s great to have big dreams, but when it comes to creating SaaS marketing campaigns , you need to narrow your focus and be honest with yourself about who your target customers really are.
Marketers in this space tend to believe that their potential customers are all businesses and individuals in need of technical and IT solutions.
Instead, focus your sales efforts on narrower demographics, such as startup owners in the transportation industry, sole proprietor accountants doing tax preparation and financial planning, or mid-sized manufacturers looking to expand internationally.
Textbooks call it target marketing for a reason, and it’s an effective technique for marketers who want to get the most out of every advertising dollar.
Losing conversions due to poor navigation
Two hands point at a detailed map displayed outdoors, surrounded by greenery.
If your website is difficult to navigate, full of ambiguous spaces, and doesn’t give users a clear roadmap to find what they want, your conversion rate will suffer. This mistake is so common that even some of the world’s largest companies fall victim to it.
Invest the time and money to hire third-party evaluators to fresh list visit your site and provide you with detailed and honest feedback about the navigation process.
The last thing you want as a merchant is for the majority of your website visitors to save before making a purchase. This principle is especially true for companies that sell SaaS, legacy software, and all sorts of other digital products and services.
Weak Websites
What does a weak site look like? It’s one where a digital merchant includes a few products and services, a short price list, and a shopping cart. These simple affairs may have the essentials to make a sale and describe your offerings, but it’s not enough.
Potential buyers in the digital marketplace want information. They expect to see “About Us” tabs, relevant blog content that addresses issues promptly, a full-scale customer service presence complete with chat capabilities and direct phone numbers.
Look at some of the best companies in your industry to get ideas on how to strike a balance between having too little and too much content.
Don't lock in your buyers. Let them downgrade their package if they want and upgrade if they need to. Lock-ins kill long-term customer relationships.
Using Cookie Cutter Prices
In every industry, you can smell a cookie-cutter menu from a mile away. It’s an unfortunate reality of modern commerce, but many entrepreneurs take the easy way out when pricing their goods and services. They find a competitor’s price list and duplicate it.
At first you may feel like you’ve saved a lot of time and effort, but eventually the shortcut will come back to haunt you. Using pricing data that is based on anything other than actual costs and value added is a bad idea in general. If the numbers are too high, you’ll scare off potential customers.
If they are too low, you will suffer losses by selling your merchandise at bargain basement levels. Take the time to make accurate estimates of things like overhead, expenses, expansion plans and more.
Using Shotgun Marketing
It’s great to have big dreams, but when it comes to creating SaaS marketing campaigns , you need to narrow your focus and be honest with yourself about who your target customers really are.
Marketers in this space tend to believe that their potential customers are all businesses and individuals in need of technical and IT solutions.
Instead, focus your sales efforts on narrower demographics, such as startup owners in the transportation industry, sole proprietor accountants doing tax preparation and financial planning, or mid-sized manufacturers looking to expand internationally.
Textbooks call it target marketing for a reason, and it’s an effective technique for marketers who want to get the most out of every advertising dollar.
Losing conversions due to poor navigation
Two hands point at a detailed map displayed outdoors, surrounded by greenery.
If your website is difficult to navigate, full of ambiguous spaces, and doesn’t give users a clear roadmap to find what they want, your conversion rate will suffer. This mistake is so common that even some of the world’s largest companies fall victim to it.
Invest the time and money to hire third-party evaluators to fresh list visit your site and provide you with detailed and honest feedback about the navigation process.
The last thing you want as a merchant is for the majority of your website visitors to save before making a purchase. This principle is especially true for companies that sell SaaS, legacy software, and all sorts of other digital products and services.
Weak Websites
What does a weak site look like? It’s one where a digital merchant includes a few products and services, a short price list, and a shopping cart. These simple affairs may have the essentials to make a sale and describe your offerings, but it’s not enough.
Potential buyers in the digital marketplace want information. They expect to see “About Us” tabs, relevant blog content that addresses issues promptly, a full-scale customer service presence complete with chat capabilities and direct phone numbers.
Look at some of the best companies in your industry to get ideas on how to strike a balance between having too little and too much content.