In this article, we will tell you how we did it. By the way, this is not the first interesting case related to this Customer - previously, we managed to increase their organic traffic by 26 times.
1. Analysis of competitors
First of all, we studied our competitors. We did this systematically and in a sequential manner, entering competitors into a table and comparing them according to specific criteria:
We realized that the competition is very intense.
At the same time, firstly, compared to the watered-down profiles of competitors, our Customer’s account looked amateurish, completely unremarkable.
Secondly, most competitors were very active: with enviable uk people whatsapp number regularity they reminded us of themselves with relevant posts.
Based on these findings, the following decisions were made:
1) repackage the Customer’s account, developing its marketing component and adding some external polish;
2) create a strict content plan for posts and stick to it in the future;
3) launch targeted advertising , informing potential clients about the benefits of contacting our Customer’s company.
2. Repacking the account
We changed the profile header. We moved the promise to provide subscribers with a discount to the first line — to motivate people to subscribe. We added eye-catching icons.
We also thought about how to make the posts look more respectable.
Each post was a photo of the car in the service or on the street near it. The photos were not the best quality, with varying degrees of lighting. The grid of posts looked gloomy and completely amateurish, not professional. An important criterion for design was ignored - uniformity.
We fixed this by applying filters to the existing images in a graphics editor and giving the Customer recommendations for further photographing of cars.