Has tools for A/B testing
Posted: Sat Jan 18, 2025 5:09 am
With these experimentation tools you can create A/B tests to understand the incremental impact of Performance Max on your business.
After that, just monitor the results and apply what worked to your account.
Uses periodic adjustments
Periodic adjustments are used to alert Smart Bidding afghanistan phone number resource to major changes in your campaign conversion rates for a future event. This gives Smart Bidding more accurate information about how your ads are performing at specific times.
These settings are only available for some campaigns, including Performance Max campaigns.
What are the disadvantages of these campaigns?
As not everything is perfect, it is important to know the limitations of Performance Max campaigns.
For example, while automation promises to make things simpler, it also limits the control we have over campaigns .
Additionally, the segmentation reports also leave a lot to be desired, providing little information about demographics, your audience, and so on.
How to create a Performance Max campaign?
Now, the most awaited moment! Want to know how to create a Performance Max campaign? Just keep reading the article!
1. Create a new campaign and select a goal
When you log into your Google Ads account, select the “Campaigns” section from the left menu and click the plus button to start a new campaign.
Select an advertising objective for your campaign, and if none of the goals align with your purpose, continue with: “Create a campaign without a goal” .
Confirm your campaign conversion goals and choose the campaign type as either “Highest Performance” or “Performance Max” depending on how it appears in your Ads Manager. After this first step, simply create a campaign name and continue.
After that, just monitor the results and apply what worked to your account.
Uses periodic adjustments
Periodic adjustments are used to alert Smart Bidding afghanistan phone number resource to major changes in your campaign conversion rates for a future event. This gives Smart Bidding more accurate information about how your ads are performing at specific times.
These settings are only available for some campaigns, including Performance Max campaigns.
What are the disadvantages of these campaigns?
As not everything is perfect, it is important to know the limitations of Performance Max campaigns.
For example, while automation promises to make things simpler, it also limits the control we have over campaigns .
Additionally, the segmentation reports also leave a lot to be desired, providing little information about demographics, your audience, and so on.
How to create a Performance Max campaign?
Now, the most awaited moment! Want to know how to create a Performance Max campaign? Just keep reading the article!
1. Create a new campaign and select a goal
When you log into your Google Ads account, select the “Campaigns” section from the left menu and click the plus button to start a new campaign.
Select an advertising objective for your campaign, and if none of the goals align with your purpose, continue with: “Create a campaign without a goal” .
Confirm your campaign conversion goals and choose the campaign type as either “Highest Performance” or “Performance Max” depending on how it appears in your Ads Manager. After this first step, simply create a campaign name and continue.