New Amazon Marketing Cloud Updates
Posted: Sat Jan 18, 2025 5:14 am
Brand metrics are in beta version available in Spain, Germany, Canada, United States, France, Italy, Japan and the United Kingdom.
Amazon Marketing Cloud offers brands a secure and private environment where they can perform analytics across multiple data sets, both advertiser and Amazon Ads campaign events such as impressions, clicks, and conversions.
These reports can help with campaign measurement, audience targeting, delivery optimization, and other actions that will help advertisers make informed decisions about their marketing investments across the different channels available .
Amazon Marketing Cloud now introduces new capabilities: query times have been reduced, a simple user interface has been added that complements its API, and the following improvements have been added:
Advertiser dataset
Advertisers can now upload their own pseudonymous albania business email database data sets to their Amazon Marketing Cloud instance and query them alongside event-level data sets from their Amazon Ads campaigns.
New instructional reference library
The new instructional query library provides templated analytics queries across a variety of measurement options. Advertisers can run them or customize them to their needs.
In this regard, Germán Martínez del Olmo, Head of Amazon Advertising for Spain, tells us: “As consumers interact with brands in more places than ever, they are adapting and reinventing the way they attract audiences, using messages that have an impact. At Amazon Advertising, we focus on helping advertisers create campaigns that reach relevant audiences, offer meaningful experiences, and contribute to developing long-term connections with customers.”
Amazon Marketing Cloud offers brands a secure and private environment where they can perform analytics across multiple data sets, both advertiser and Amazon Ads campaign events such as impressions, clicks, and conversions.
These reports can help with campaign measurement, audience targeting, delivery optimization, and other actions that will help advertisers make informed decisions about their marketing investments across the different channels available .
Amazon Marketing Cloud now introduces new capabilities: query times have been reduced, a simple user interface has been added that complements its API, and the following improvements have been added:
Advertiser dataset
Advertisers can now upload their own pseudonymous albania business email database data sets to their Amazon Marketing Cloud instance and query them alongside event-level data sets from their Amazon Ads campaigns.
New instructional reference library
The new instructional query library provides templated analytics queries across a variety of measurement options. Advertisers can run them or customize them to their needs.
In this regard, Germán Martínez del Olmo, Head of Amazon Advertising for Spain, tells us: “As consumers interact with brands in more places than ever, they are adapting and reinventing the way they attract audiences, using messages that have an impact. At Amazon Advertising, we focus on helping advertisers create campaigns that reach relevant audiences, offer meaningful experiences, and contribute to developing long-term connections with customers.”