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4. We will place even more value on online reviews

Posted: Sat Jan 18, 2025 5:42 am
by Bappy32
Want to get more inspiration? Then also take a look at the American company Taco Bell . They often know how to respond to various questions and complaints in a fun and creative way. And always to the advantage of Taco Bell.

Reviews, references, or 'review marketing'. We all attach great value to it. bahamas mobile phone number list It is the way to bring your product or service to the attention of the consumer. Various studies have already shown that references (family, friends and colleagues) play an important role in the purchasing process of a product or service. As consumers, we listen more quickly to the recommendations of friends or family than to the convincing marketing message of a company.

That reviews are going to play an even more important role on social media is already visible on Facebook. Since the end of last year, it has been possible to give a company or service a star rating, both positive and negative. And at the beginning of this year, it has taken on an even more prominent role. Consumer reviews are now the first to be visible on the Facebook page.

BOLReview

That online reviews are also one of the most important factors for Dutch shoppers to purchase a product or service, is evident from the Review Marketing research by Marloes Dobbe (2011). Some figures from this research in a row: