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Corporate social responsibility is no longer an option

Posted: Sat Jan 18, 2025 6:10 am
by Abdur14
« We are at a time when consumers are extremely demanding with brands . They are looking for brands they can identify with. Values ​​of sustainability, social responsibility. And you need to transmit these internal actions to the user, because otherwise it is useless ,» says Raquel.

For Elena , corporate social responsibility (CSR) is in everyone who works at Iberdrola and that is what they try to convey to the audience. Among the internal actions, the director highlights the work they do with female empowerment through sport and the fight for equality, the initiatives to reach out to the rural world, which is where they are developing renewable energy projects, the organization of trips for female scientists to wind farms and the “Cultura Inquieta” initiative, to promote cultural activity.

Mariana , from UPS, also said that they have many actions worldwide, among which the “UPS Women Exporter” program stands out, which seeks to help women from small and medium-sized businesses with different tools and advice so that they can scale in the market.

« Responsible leadership is a must for companies, it is no bahamas business email database longer optional ,» says Ariadna, and explains that CISCO has training plans for young people, women and the unemployed through universities and educational centres. « We need to think about an inclusive future ,» she sums up.

At PC Componentes, when the pandemic hit, the team's response was automatic: " We launched a free customer service for everyone (not just customers). The CEO himself started answering questions. We all rolled up our sleeves and did all kinds of work. In addition, we have renovated the machinery we use for packaging to reduce plastic by half, we use solar panels in warehouses and the women on the team go to universities to tell people what we do ," says Alicia.

Thanks to these actions, the company managed to double its sales and increase its workforce from 500 to 700 employees.