Clear profiling
Ensure a clear (online) profile. What is your expertise? Be consistent in your message and what you radiate. Google yourself regularly, to check what image people get of you when they google you. If your Twitter bio states that you provide social media advice to healthcare institutions, do not state on LinkedIn that you provide social media training for self-employed persons. That creates confusion.
Being consistent in your message creates clarity and strengthens your credibility. Make a clear choice here and be very clear about it. Journalists will also google you. What image do you want them to have of you?
Create an online pressroom
Every journalist or blogger who is interested in your company visits your website. Make sure you offer valuable information there that they can use. If necessary, create a separate ' press room ' or 'press page' on your website. You will find press releases, corporate background information, fact sheets, product photos, infographics, photos and videos there.
Keep in mind that media are looking for different information. A trade journal might want more background information on a specific application, while a local newspaper might want more details on how many people you employ. Also indicate how they can easily contact you. Add your social media profiles so they can follow your organization and possibly offer the possibility to receive updates via email or RSS. Take a look at how FrieslandCampina does this.
Create a social media list
It is important to know what the media use of your target group is. Make sure you know what they read, what they watch and listen to. Which magazines or blogs do they read? Then you can make a media list of the journalists and bloggers who write about your field. Do you not know which journalists these are? Then you can look at which names are with the articles that are interesting to you. This is how you get started:
Follow the Facebook pages of the right media. By following the Facebook pages of the media organizations, you will stay informed about the topics they are working on. Journalists can also post on these pages if they are looking for more background information.
Some media also have their own LinkedIn groups that you can join. Or follow their LinkedIn page.
Follow these people on Twitter . It is useful to create a Twitter list of journalists so that you can easily follow what is going on with them and respond to it when appropriate.
Social Media
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Start conversations
Then, engage in conversations with journalists and provide them with benin mobile phone number list valuable information to get their attention. Join LinkedIn discussions when they are related to your area of expertise, respond to updates on Facebook pages, and engage in conversations on Twitter. Retweet their posts as well, if they are relevant to your followers. Don’t be afraid to have a strong opinion, because journalists are eager to hear a new voice. That’s when you stand out.
Be helpful, even if you don’t benefit directly from it. By putting them in touch with the right people or providing them with background information, you make it easy for them. This puts you in the spotlight and builds trust. They will think of you when they discuss a topic that does match your expertise. Add value continuously. And once you have built a relationship, add this contact person on LinkedIn to easily stay in touch.
Don't miss your chance for publicity and make the use of social media a permanent part of your PR plan. Ensure a clear profile and continuously add value. Dare to express your strong opinion and take positions to attract media attention.
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