SEO: how to make Google and your readers happy as an online copywriter [10 tips]
Posted: Sat Jan 18, 2025 6:15 am
Finding the right balance between creativity and findability is a daily struggle for many beginning online copywriters. There is a lot of information available about SEO and you can dive into it as deeply as you want. As a copywriter, I will give you 10 practical basic tips that will help you write a creative text that will make your reader and Google happy.
1. Shareable content
The more people share your text, the more valuable Google finds your text. So ask yourself: 'Should I share my text? Do I inspire, do I have a fresh perspective on the subject and can I teach others something?' So don't fall into the I-will-give-my-speech-about-dolphins mode, but provide an innovative angle and come up with applicable tips.
2. Unique content
'I don't have time to write a blog. I'll just copy-paste something.' Now Google doesn't want to be friends with you anymore. Google doesn't like duplicates. Cherish your friendship with Google and provide unique content, content that is yours. Of course, you don't do this just for Google, but also because you want to inspire your reader with your view on a subject.
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Selected by freepik
3. Keyword above all
Putting your keyword in your title? Yes! Your keyword is super relevant for your reader and for Google. Google tries to approach a text as much as possible from the reader's perspective. Everything australia telegram number list that stands out for your reader is important for Google when indexing your text. The more your keyword stands out, the easier it is for Google to assess your text for usability for the reader.
4. The effect of subheadings
A confusing piece of text is every reader's nightmare. From nightmare to dream? Use subheadings so that the reader can immediately see what parts your text consists of. From dream to sweet dream? Then create a table of contents at the beginning of your blog. That way you kill two birds with one stone: a clear structure and internal links!
5. Synonyms help
'And now I'm going to put my keyword every few lines'. Nothing is as uncreative as a text that is full of keywords. Your reader will see right through that and he's gone. Therefore, use synonyms, they make your text a lot more interesting.
A text full of keywords? That looks like this:
Where can I buy red sneakers? We sell red sneakers and have a large collection of red sneakers. Curious about the red sneakers we sell? Then go to…… and buy your favorite pair of red sneakers.
What does this text look like with synonyms?
You're looking for red sneakers. We've got them! Curious about our extensive collection of red sneakers? Then go to ... and choose your favorite sneakers in light red, dark red or burgundy...
6. Long-tail keywords
Put yourself in your reader’s shoes by thinking about how they search on Google. Many people use multiple words for what they are looking for. Now it is up to you to use specific keywords. Specific keywords help you to attract the attention of readers who are searching very specifically. With specific keywords, the search volume is lower, which means that you have less competition (SCORE!) and therefore the chance that the reader will end up with your text is greater. Therefore, do not focus blindly on a few keywords and alternate with a combination of keywords. Long-tail keywords consist of a combination of at least three keywords.
1. Shareable content
The more people share your text, the more valuable Google finds your text. So ask yourself: 'Should I share my text? Do I inspire, do I have a fresh perspective on the subject and can I teach others something?' So don't fall into the I-will-give-my-speech-about-dolphins mode, but provide an innovative angle and come up with applicable tips.
2. Unique content
'I don't have time to write a blog. I'll just copy-paste something.' Now Google doesn't want to be friends with you anymore. Google doesn't like duplicates. Cherish your friendship with Google and provide unique content, content that is yours. Of course, you don't do this just for Google, but also because you want to inspire your reader with your view on a subject.
SEO magnifying glass
Selected by freepik
3. Keyword above all
Putting your keyword in your title? Yes! Your keyword is super relevant for your reader and for Google. Google tries to approach a text as much as possible from the reader's perspective. Everything australia telegram number list that stands out for your reader is important for Google when indexing your text. The more your keyword stands out, the easier it is for Google to assess your text for usability for the reader.
4. The effect of subheadings
A confusing piece of text is every reader's nightmare. From nightmare to dream? Use subheadings so that the reader can immediately see what parts your text consists of. From dream to sweet dream? Then create a table of contents at the beginning of your blog. That way you kill two birds with one stone: a clear structure and internal links!
5. Synonyms help
'And now I'm going to put my keyword every few lines'. Nothing is as uncreative as a text that is full of keywords. Your reader will see right through that and he's gone. Therefore, use synonyms, they make your text a lot more interesting.
A text full of keywords? That looks like this:
Where can I buy red sneakers? We sell red sneakers and have a large collection of red sneakers. Curious about the red sneakers we sell? Then go to…… and buy your favorite pair of red sneakers.
What does this text look like with synonyms?
You're looking for red sneakers. We've got them! Curious about our extensive collection of red sneakers? Then go to ... and choose your favorite sneakers in light red, dark red or burgundy...
6. Long-tail keywords
Put yourself in your reader’s shoes by thinking about how they search on Google. Many people use multiple words for what they are looking for. Now it is up to you to use specific keywords. Specific keywords help you to attract the attention of readers who are searching very specifically. With specific keywords, the search volume is lower, which means that you have less competition (SCORE!) and therefore the chance that the reader will end up with your text is greater. Therefore, do not focus blindly on a few keywords and alternate with a combination of keywords. Long-tail keywords consist of a combination of at least three keywords.