How to Identify the Right People to Engage for Market Research
Posted: Sat Jan 18, 2025 6:52 am
This should be a representative sample of your target customers so you can better understand their actual characteristics, challenges, and buying habits.
When choosing who to engage for your market research, you should:
Aim for 10 participants per buyer persona. I recommend focusing on one persona at a time.
Select people who have recently interacted with you. Focus on behaviors within the past six months (or up to a year).
Gather a mix of participants. Recruit people who have purchased your product, purchased a competitor's product, and decided not to purchase anything at all.
Provide an incentive. Motivate someone to spend 30-45 minutes on you and your study. On a tight budget? You can reward participants for free by giving them exclusive access to content.
Free Market Research Kit
5 Research and Planning Templates + a Free Guide on How to australia phone number material Use Them in Your Market Research
SWOT Analysis Template
Survey Template
Focus Group Template
And More!
Download Now
Learn more
3. Prepare research questions for your market research participants.
The best way to make sure you get the most out of your conversations is to be prepared.
You should always create a discussion guide to ensure you use your time wisely. Your discussion guide should be in outline format, with a time allotment and open-ended questions for each section.
When choosing who to engage for your market research, you should:
Aim for 10 participants per buyer persona. I recommend focusing on one persona at a time.
Select people who have recently interacted with you. Focus on behaviors within the past six months (or up to a year).
Gather a mix of participants. Recruit people who have purchased your product, purchased a competitor's product, and decided not to purchase anything at all.
Provide an incentive. Motivate someone to spend 30-45 minutes on you and your study. On a tight budget? You can reward participants for free by giving them exclusive access to content.
Free Market Research Kit
5 Research and Planning Templates + a Free Guide on How to australia phone number material Use Them in Your Market Research
SWOT Analysis Template
Survey Template
Focus Group Template
And More!
Download Now
Learn more
3. Prepare research questions for your market research participants.
The best way to make sure you get the most out of your conversations is to be prepared.
You should always create a discussion guide to ensure you use your time wisely. Your discussion guide should be in outline format, with a time allotment and open-ended questions for each section.