Table of contents
1. Nice to look at
2. I want to “make friends”
3. Easy to order
4. It is interesting to read
5. Just choose
6. Profitable to maintain
1. Nice to look at
The design must be impeccable. The niche — the beauty industry — dictates particularly strict requirements for the visual design of your online store . After all, the target audience is people with a sense of beauty. At the same time, the higher the price segment, the stricter the requirements for the aesthetics of each web element.
Therefore, when designing a website, the designer takes into account principles such as:
contrast - visual differentiation of web elements;
balance - moderation and compatibility in the use of different colors, fonts, etc.;
accuracy - down to the pixel, with double-checking of small details;
emphasis - focusing the user's attention on key elements, such as buttons and calls to action (here the designer follows the marketer's recommendations) ;
style - the uniformity of the "designer's signature" on all pages of the site makes it possible to stand out from competitors and be remembered by a potential buyer.
The development of an online store design sometimes occurs simultaneously with improvements to the corporate style as a whole. For example, when creating a website for the Moscow men's cosmetics store "Uncle Beard", we updated their logo.
Less unnecessary details, larger, clearer.
If you have offline stores, it is essential that potential customers immediately understand usa people whatsapp number that the website they know and “that building around the corner” represent the same company. A unified corporate style also helps here.
A website for selling cosmetics should “hook” the user with a well-thought-out design.
2. I want to “make friends”
Your online store should be attractive. Creating a “trust relationship” between the seller and the user is essential for the cosmetics niche. There are three reasons for this.
1. When people buy cosmetics from you, they partly trust you not only with their appearance, but also with their health.
2. Building trust in the cosmetics industry is an effective move from the point of view of marketing psychology.
This has been proven by Calvin Klein's advertising campaigns. The inventive entrepreneur was the first to put amateur photos from family photo albums on advertising posters. His actions caused misunderstanding among some advertisers, but increased sales. And isn't that what you expect from your online store?
Therefore, "cold and inaccessible models" with the right facial features do not necessarily have to decorate your site. Let your corporate character be "alive", close to people. Let him easily enter into a dialogue with the user, like "Uncle Beard", who offers the user leaving the site to receive already viewed products by e-mail.