Tourism Marketing
Posted: Sat Jan 18, 2025 8:37 am
Speaking of tourism and promotion of the territory, the spontaneous question is how much it can be considered as a product from the tourist's point of view. It is generally stated that a territory or a location become a product when tourists arrive there in an autonomous or organized way. Considering then that a location " is not sold but chosen " it becomes consequent to define a territory as a marketing object.
A tourist destination is generally identified as " a geographical area capable of offering a tourist product, that is, a set of support services that revolve around activities or experiences that are not usual for a tourist " (Framke 2002), that is, a set of commodities necessary for the comfort of the tourist during his stay (transport, accommodation, catering, etc.) and everything that is commonly called a tourist attraction.
The tourist destination is therefore the set of values sudan email list of the territory (landscape, heritage ...) and products and services offered by different public and private operators: a system in which numerous factors interact and which, only in its entirety, is able to provide an answer to the primary needs of the tourist.
If this system has primary attributes, that is, those product features and functions that are essential to satisfy user expectations, the advent of mobile technologies is offering the possibility of providing secondary attributes, that is, those elements that constitute a concrete opportunity in terms of differentiation of the offer.
Tourism marketing
In the field of product marketing, we generally refer to the classification criteria of Kotler and Armstrong (2006) that distinguish within a product the core, the current product and the augmented product. Secondary attributes (such as mobile services) contribute to constitute the enriched product.
A tourist destination is generally identified as " a geographical area capable of offering a tourist product, that is, a set of support services that revolve around activities or experiences that are not usual for a tourist " (Framke 2002), that is, a set of commodities necessary for the comfort of the tourist during his stay (transport, accommodation, catering, etc.) and everything that is commonly called a tourist attraction.
The tourist destination is therefore the set of values sudan email list of the territory (landscape, heritage ...) and products and services offered by different public and private operators: a system in which numerous factors interact and which, only in its entirety, is able to provide an answer to the primary needs of the tourist.
If this system has primary attributes, that is, those product features and functions that are essential to satisfy user expectations, the advent of mobile technologies is offering the possibility of providing secondary attributes, that is, those elements that constitute a concrete opportunity in terms of differentiation of the offer.
Tourism marketing
In the field of product marketing, we generally refer to the classification criteria of Kotler and Armstrong (2006) that distinguish within a product the core, the current product and the augmented product. Secondary attributes (such as mobile services) contribute to constitute the enriched product.