No one has any complaints about the Vitrina
Posted: Sat Jan 18, 2025 8:52 am
TV service itself, — Alexey Byrdin, CEO of the Internet Video Association, noted in a conversation with theRunet. — However, using the Vitrina TV player for companies that already have their own players is not at all a mandatory measure. If the bill is implemented without amendments, users risk facing a situation where the content of the TV channels they are used to using disappears from the network, because companies will not bear the costs and various reputational and technological risks associated with the implementation of the Vitrina TV system.
According to the CEO of MEGOGO Russia, Viktor Chekanov, their service only has the company's player installed on the web; in all other environments, they communicate with colleagues, study the documentation and thailand whatsapp number list technical capabilities of the Vitrina TV player.
— We still have a lot of questions, since our players differ significantly in functionality. And what Vitrina has now, we implemented 3-4 years ago. In addition to technical and integration issues, there are many unresolved organizational and legal issues. Our companies are in constant dialogue," Chekanov told theRunet.
According to Mikhail Demin, President of the Media Communications Union, which unites communications operators and media holdings, the use of an alternative software product that meets all requirements can be provided for at the legislative level.
“However, at the moment there is no such decision,” he commented on the current situation to the Kommersant publication.
The bill on a single provider of channels on the Internet was submitted to the parliament for consideration back in July 2019 by the chairman of the committee on information policy Leonid Levin. The bill envisages the creation of a single system of broadcasting on the Internet. At the moment, the status of such a company is claimed by the NMG-founded Vitrina TV.
The Vitrina TV platform was established by Russia's largest media holdings - NMG, STS Media, VGTRK and Channel One to standardize broadcasting of terrestrial TV channels on the Internet, work with OTT operators and combat piracy, the losses from which are estimated at hundreds of millions of dollars.
According to the CEO of MEGOGO Russia, Viktor Chekanov, their service only has the company's player installed on the web; in all other environments, they communicate with colleagues, study the documentation and thailand whatsapp number list technical capabilities of the Vitrina TV player.
— We still have a lot of questions, since our players differ significantly in functionality. And what Vitrina has now, we implemented 3-4 years ago. In addition to technical and integration issues, there are many unresolved organizational and legal issues. Our companies are in constant dialogue," Chekanov told theRunet.
According to Mikhail Demin, President of the Media Communications Union, which unites communications operators and media holdings, the use of an alternative software product that meets all requirements can be provided for at the legislative level.
“However, at the moment there is no such decision,” he commented on the current situation to the Kommersant publication.
The bill on a single provider of channels on the Internet was submitted to the parliament for consideration back in July 2019 by the chairman of the committee on information policy Leonid Levin. The bill envisages the creation of a single system of broadcasting on the Internet. At the moment, the status of such a company is claimed by the NMG-founded Vitrina TV.
The Vitrina TV platform was established by Russia's largest media holdings - NMG, STS Media, VGTRK and Channel One to standardize broadcasting of terrestrial TV channels on the Internet, work with OTT operators and combat piracy, the losses from which are estimated at hundreds of millions of dollars.