Especially for B2B companies, there are huge opportunities through lead nurturing. Many channels work less well for B2B,
Posted: Sat Jan 18, 2025 9:16 am
B2B companies focus on lead nurturing
Within B2B, the trick is to get the visitor into your own database as quickly as possible in a relevant way. Here too, relevance plays a major role, since by offering content in the form of whitepapers or brochures, you can often quickly build a qualitatively strong database.
Personalization is key
Setting up the right email marketing is important here. Again, brazil mobile phone number list personalization is key. If someone downloads a brochure about the possibilities of an ERP package in healthcare, you can achieve strong results if you follow up this visitor via email with additional information. You can also send him or her an invitation to a webinar or event on this topic.
Don't forget mobile, reader behavior is changing
Mobile by definition changes user behavior, because reading email is becoming more fleeting than before. If someone opens your newsletter while waiting for the train, they will be less likely to immediately respond to an offer than if they are sitting quietly behind their PC at home in the evening.
It therefore pays to take a good look at the way you send emails. For example, give users the chance to receive a reminder when they view them via mobile and ensure that your website can be viewed well via all devices. Testing with, for example, the size of input forms is also crucial via mobile, so that you make it easier to take action immediately.
Conclusion: what are the trends of 2014?
E-mail marketing is often underestimated as a channel, while in many cases it pays off to invest in it structurally. If you invest in relevant e-mail marketing as part of your total online marketing approach, you can achieve great results. Finally, I wish you all (also on behalf of my colleagues) a happy, healthy and ROI Driven 2014! I will keep you informed and will give another update at the end of 2014.
Photo intro courtesy of Fotolia
Within B2B, the trick is to get the visitor into your own database as quickly as possible in a relevant way. Here too, relevance plays a major role, since by offering content in the form of whitepapers or brochures, you can often quickly build a qualitatively strong database.
Personalization is key
Setting up the right email marketing is important here. Again, brazil mobile phone number list personalization is key. If someone downloads a brochure about the possibilities of an ERP package in healthcare, you can achieve strong results if you follow up this visitor via email with additional information. You can also send him or her an invitation to a webinar or event on this topic.
Don't forget mobile, reader behavior is changing
Mobile by definition changes user behavior, because reading email is becoming more fleeting than before. If someone opens your newsletter while waiting for the train, they will be less likely to immediately respond to an offer than if they are sitting quietly behind their PC at home in the evening.
It therefore pays to take a good look at the way you send emails. For example, give users the chance to receive a reminder when they view them via mobile and ensure that your website can be viewed well via all devices. Testing with, for example, the size of input forms is also crucial via mobile, so that you make it easier to take action immediately.
Conclusion: what are the trends of 2014?
E-mail marketing is often underestimated as a channel, while in many cases it pays off to invest in it structurally. If you invest in relevant e-mail marketing as part of your total online marketing approach, you can achieve great results. Finally, I wish you all (also on behalf of my colleagues) a happy, healthy and ROI Driven 2014! I will keep you informed and will give another update at the end of 2014.
Photo intro courtesy of Fotolia