Understanding the differences between sales and marketing teams
Posted: Sat Jan 18, 2025 9:17 am
Before making any distinctions, it is important to know that one is not better than the other. Each career has its pros and cons, making them particularly suitable for those with the right skills.
To help you align your skills, here's a primer on the differences between sales and marketing teams.
Function Sales Marketing
Goal Meet existing demand Create new demand
Approach Closing deals, generating revenue Raise awareness, generate leads Approach Individualist, individualist, individualist
Individualistic approach, usually individualized, especially in B2B Collective, usually aimed at target philippines whatsapp number data segments
Activities: prospecting, cold calling, demos, objection management, content creation, email campaigns, online ads, webinars
Metrics: Total revenue, opportunity to deal conversion rate, cycle time, win rate, customer lifetime value (CLTV), impression to lead conversion rate, MQL to SQL conversion rate, email open rate, click-through rate, return on ad spend
Differences between sales and marketing teams
Key skills for marketing
In modern businesses, sales begins where marketing ends. For example, marketing creates awareness, generates leads, and qualifies them. Leads are then passed on to the sales team, who nurtures them and converts them into customers.
To make that shift to the left, here are the marketing skills you need.
Communication
Your experience in sales teams gives you great communication skills. Transfer, adapt and fine-tune them to marketing.
Improve your written communication skills for email marketing, press releases, etc.
Develop your design skills (use your slide creation skills here) to create comic strip summaries, posters, advertisements, etc.
Improve your oral communication skills for video scripts
To help you align your skills, here's a primer on the differences between sales and marketing teams.
Function Sales Marketing
Goal Meet existing demand Create new demand
Approach Closing deals, generating revenue Raise awareness, generate leads Approach Individualist, individualist, individualist
Individualistic approach, usually individualized, especially in B2B Collective, usually aimed at target philippines whatsapp number data segments
Activities: prospecting, cold calling, demos, objection management, content creation, email campaigns, online ads, webinars
Metrics: Total revenue, opportunity to deal conversion rate, cycle time, win rate, customer lifetime value (CLTV), impression to lead conversion rate, MQL to SQL conversion rate, email open rate, click-through rate, return on ad spend
Differences between sales and marketing teams
Key skills for marketing
In modern businesses, sales begins where marketing ends. For example, marketing creates awareness, generates leads, and qualifies them. Leads are then passed on to the sales team, who nurtures them and converts them into customers.
To make that shift to the left, here are the marketing skills you need.
Communication
Your experience in sales teams gives you great communication skills. Transfer, adapt and fine-tune them to marketing.
Improve your written communication skills for email marketing, press releases, etc.
Develop your design skills (use your slide creation skills here) to create comic strip summaries, posters, advertisements, etc.
Improve your oral communication skills for video scripts