10 Best Marketing Automation Tools
Posted: Sat Jan 18, 2025 9:21 am
You have certainly already heard of marketing automation and you want to know more? Marketing automation, as its expression indicates, is a marketing technique that works on the principle of automation. Indeed, it involves automating repetitive marketing tasks, not only to save more time, but above all to improve the customer experience and relationship. We generally talk about sending emails, SMS messages, etc. Both on the company's website and from their social media accounts. The process is based on the behavior of Internet users to transmit targeted messages, previously categorized according to the scenarios.
For very large companies, an option with an unlimited number of customers is available to them. AgileCRM is a tool allowing better management and optimization of the sales department, the marketing department and the one that provides customer service. With an easy-to-use interface, this tool is completely customizable with the possibility of integrating your own widgets. You can benefit from it from $199/month. SilverPop Bought by IBM a few years ago, Silverpop is a marketing automation solution developed in Cloud mode.
It is a marketing technique based on the personalization of the content of customer exchanges that are more focused on BtoB than for BtoC. The principle of SilverPop is based on the profiles of customers belgium phone number data and Internet users to establish an appropriate marketing action through social networks, websites and emailing. Webmecanik Integrating Open Source technology, Webmecanik is a tool that establishes a marketing strategy on the analysis of the behavior of prospects and customers, synchronized with the information already available in the database. Many features are thus available for a complete marketing solution.
Webmecanik allows you to track lead actions, segment contacts, create forms as well as redirection pages, generate automated campaigns, schedule systematic or one-off email sendings... 3 rates are available ranging from €100 to €500 per month. Plezi Plezi is a very easy-to-use platform that is available for all types of businesses, from the smallest to the largest. Its use makes it easy to facilitate customer onboarding. Not only can you ensure automated management with workflows, but you can also easily understand the marketing technique that best suits your business and the behavior of your customers.
For very large companies, an option with an unlimited number of customers is available to them. AgileCRM is a tool allowing better management and optimization of the sales department, the marketing department and the one that provides customer service. With an easy-to-use interface, this tool is completely customizable with the possibility of integrating your own widgets. You can benefit from it from $199/month. SilverPop Bought by IBM a few years ago, Silverpop is a marketing automation solution developed in Cloud mode.
It is a marketing technique based on the personalization of the content of customer exchanges that are more focused on BtoB than for BtoC. The principle of SilverPop is based on the profiles of customers belgium phone number data and Internet users to establish an appropriate marketing action through social networks, websites and emailing. Webmecanik Integrating Open Source technology, Webmecanik is a tool that establishes a marketing strategy on the analysis of the behavior of prospects and customers, synchronized with the information already available in the database. Many features are thus available for a complete marketing solution.
Webmecanik allows you to track lead actions, segment contacts, create forms as well as redirection pages, generate automated campaigns, schedule systematic or one-off email sendings... 3 rates are available ranging from €100 to €500 per month. Plezi Plezi is a very easy-to-use platform that is available for all types of businesses, from the smallest to the largest. Its use makes it easy to facilitate customer onboarding. Not only can you ensure automated management with workflows, but you can also easily understand the marketing technique that best suits your business and the behavior of your customers.