We recommend evaluating advertising in all areas to get a more objective idea of the results
Posted: Sat Jan 18, 2025 9:22 am
This will help optimize the settings in the long term; indicators requiring correction; identified problems; proposals for optimizing the work of the advertising campaign. It is important to structure all the information and present it clearly. What advertising campaign metrics should you analyze in Facebook Ads Manager? The Facebook advertising account provides fairly comprehensive information on the results of promotion even without using third-party analytics services. Just go to it, select a previously launched ad and click "View diagrams". Quite comprehensive analytics of Facebook advertising in four areas will appear on the screen: performance, engagement, demographics and placement.
Let's take a closer look at them! 1. Efficiency This is probably the main metric you need. It shows the number of conversions — targeted user actions such as orders, subscriptions, and the like. Performance is assessed finland phone number list by both microconversions (click-throughs to an online store) and macroconversions (purchases). In the advertising account, you can select the scale of evaluation. For example, by individual ads, ad group, campaign or the entire account. 2. Engagement Another extremely important indicator is the engagement rate ranking.
It allows you to objectively evaluate how often and how the audience interacts with your ads. Clicks, reposts, comments, saves, etc. are taken into account. If a Facebook ad campaign audit shows that engagement is low, this is one of the first and most important signs that the campaign is not set up and launched correctly, and the ads are probably reaching the wrong audience. It is necessary to take appropriate measures as soon as possible. 3. Demographics Demographic indicators are primarily the gender and age of the audience interacting with your ads.
Let's take a closer look at them! 1. Efficiency This is probably the main metric you need. It shows the number of conversions — targeted user actions such as orders, subscriptions, and the like. Performance is assessed finland phone number list by both microconversions (click-throughs to an online store) and macroconversions (purchases). In the advertising account, you can select the scale of evaluation. For example, by individual ads, ad group, campaign or the entire account. 2. Engagement Another extremely important indicator is the engagement rate ranking.
It allows you to objectively evaluate how often and how the audience interacts with your ads. Clicks, reposts, comments, saves, etc. are taken into account. If a Facebook ad campaign audit shows that engagement is low, this is one of the first and most important signs that the campaign is not set up and launched correctly, and the ads are probably reaching the wrong audience. It is necessary to take appropriate measures as soon as possible. 3. Demographics Demographic indicators are primarily the gender and age of the audience interacting with your ads.