Do B2B Conversion Rates Drop on Fridays? [Infographic]
Posted: Sat Jan 18, 2025 9:22 am
Friday is a favorite day at the office for many people. But marketers at Bizible have made the claim that Fridays are “terrible, horrible, and incredibly bad” days when it comes to lead-to-opportunity conversion rates. Is that really true?
Is it better to turn off paid campaigns on Friday?
It is suspected that the conversion rate drops for leads that come in on Friday, because the sales team cannot follow up until Monday. And on Monday, the leads have had a whole weekend to forget about their interest in our services.
You would think that it would be wise to simply turn off paid campaigns on Fridays. After all, there is no point in paying for leads that don’t convert.
To answer this, Bizible looked at conversion attribution data .
How many opportunities did Friday's leads generate?
They started by analyzing the data to find the number of leads from the Fridays that eventually turned into opportunities, where an opportunity in this case is an appointment.
Naturally, the percentage of lead to opportunity conversions increases during the week from Monday to Thursday. However, the chart showed a whopping 9 percent drop on Friday. azerbaijan telegram number list Leads created on Thursday account for 24 percent of all opportunities, while Friday leads only account for 15 percent. This makes Friday the most likely day of the week with the lowest number of opportunities based on the day the lead was created.
Wait a minute, is it about the NUMBERS?
No, it's not about the numbers. The numbers stats are interesting to look at, but they don't answer the question about the Friday conversion rate. The number of opportunities is a completely different metric than the lead to opportunity conversion rate .
To find the value they were looking for, they divided the number of leads created on a specific day by the number of those leads that converted into opportunities, and then found the value they were looking for, because that tells them whether Friday's leads converted better or worse than the other days.
After calculating the conversion rates of the other days in the same way, they compared the conversion rates of each specific day with each other.
Is it better to turn off paid campaigns on Friday?
It is suspected that the conversion rate drops for leads that come in on Friday, because the sales team cannot follow up until Monday. And on Monday, the leads have had a whole weekend to forget about their interest in our services.
You would think that it would be wise to simply turn off paid campaigns on Fridays. After all, there is no point in paying for leads that don’t convert.
To answer this, Bizible looked at conversion attribution data .
How many opportunities did Friday's leads generate?
They started by analyzing the data to find the number of leads from the Fridays that eventually turned into opportunities, where an opportunity in this case is an appointment.
Naturally, the percentage of lead to opportunity conversions increases during the week from Monday to Thursday. However, the chart showed a whopping 9 percent drop on Friday. azerbaijan telegram number list Leads created on Thursday account for 24 percent of all opportunities, while Friday leads only account for 15 percent. This makes Friday the most likely day of the week with the lowest number of opportunities based on the day the lead was created.
Wait a minute, is it about the NUMBERS?
No, it's not about the numbers. The numbers stats are interesting to look at, but they don't answer the question about the Friday conversion rate. The number of opportunities is a completely different metric than the lead to opportunity conversion rate .
To find the value they were looking for, they divided the number of leads created on a specific day by the number of those leads that converted into opportunities, and then found the value they were looking for, because that tells them whether Friday's leads converted better or worse than the other days.
After calculating the conversion rates of the other days in the same way, they compared the conversion rates of each specific day with each other.