Therefore, a web analyst must be able to work with them
Posted: Sat Jan 18, 2025 9:24 am
The specialist must be able to convey important information to them clearly and understandably. Another key quality that is important for the profession is analytical thinking. Hard skills A web analyst is a specialist who must be able to work with various tools. Let's look at the main ones. Analytical platforms The tool that the specialist works with most often is Google Analytics. what does a web analyst do This is the main source of data for analysis, which helps to solve various business problems. For example, with the help of Google Analytics, you can find out which of the various advertising channels is the most effective.
And turn off those that bring the least number of conversions, thereby optimizing the advertising budget. Also, with the help of this service, you can set up end-to-end analytics that tracks the entire customer path until the kazakhstan phone number list purchase. Spreadsheets Large companies usually use specialized BI systems to store and analyze data. But many private organizations prefer Google or Excel Sheets. Namely, export data from Google Analytics to these tables, and then segment and analyze the information received. SQL and Database Management Many companies use relational databases to store customer data.
The most commonly used tool for working with them is DBeaver. A web analyst should be able to work with it, as well as be proficient in the SQL language. Python and R Another requirement for a web specialist is basic knowledge of the Python and R programming languages. This is necessary in order to work with non-standard data sources and analyze information more deeply without specialized software. BI systems and visualization tools To obtain reports in the form of clear visual diagrams, a specialist needs to have skills in working with BI systems. This is necessary, for example, to prepare a report on sales of a certain product with a breakdown of customers by gender and order amount.
And turn off those that bring the least number of conversions, thereby optimizing the advertising budget. Also, with the help of this service, you can set up end-to-end analytics that tracks the entire customer path until the kazakhstan phone number list purchase. Spreadsheets Large companies usually use specialized BI systems to store and analyze data. But many private organizations prefer Google or Excel Sheets. Namely, export data from Google Analytics to these tables, and then segment and analyze the information received. SQL and Database Management Many companies use relational databases to store customer data.
The most commonly used tool for working with them is DBeaver. A web analyst should be able to work with it, as well as be proficient in the SQL language. Python and R Another requirement for a web specialist is basic knowledge of the Python and R programming languages. This is necessary in order to work with non-standard data sources and analyze information more deeply without specialized software. BI systems and visualization tools To obtain reports in the form of clear visual diagrams, a specialist needs to have skills in working with BI systems. This is necessary, for example, to prepare a report on sales of a certain product with a breakdown of customers by gender and order amount.