The cost of clicking on such an ad is much lower

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Expand your reach to your target audience as users can see multiple of your product ads in search results at once. Automation of the process, since all product items are included in the results (if added to GMC, of ​​course). Flexible configuration of the Merchant Center - both for individual products and for entire categories. Comprehensive analytics. You can evaluate statistical data and, if necessary, adjust your advertising promotion strategy. The clarity and information content of the advertisements, as mentioned above. Convenient and user-friendly placement of the ad block - at the top of the search results page or on the right side of the screen.


Reducing the cost of an advertising campaign. than on a classic contextual ad. The only major drawback of Google Merchant is that offers are not shown to users who have ad blockers installed. This is likely to change paraguay phone number list in Google Chrome with the transition to the new Manifest v3 platform, which significantly limits the ability of ad blockers to work. Expand your online trading business! Open up new possibilities for your online store with Google Merchant Center. Read more image What is the principle of operation of the service? Merchant Center (GMC) is a kind of centralized data storage that connects other Google services with your online store.


The principle of operation is quite simple. First, the owner of the online store creates an Excel file containing information about the products presented on his site, prices, availability, etc. Then he uploads this file (data feed) to GMC. Then he gets the opportunity to launch dynamic advertising campaigns in Google Ads or promotion through Google Shopping. Google services will take information about products for automatic creation of ads from the data feed. So using Google Shopping is impossible without registering in Merchant Center. An updated version of GMC was introduced in August 2023.