When including these Call-to-actions
Posted: Sat Jan 18, 2025 9:40 am
we must take into account the sales funnel , that is, the path that a customer takes from the beginning of their interaction with the company until they become a buyer. It consists of 3 stages:
Top of the funnel (ToFu) - The top of the funnel. It corresponds to the Awareness phase of the purchasing cycle.
Middle of the funnel (MoFu) - the middle part. It corresponds to the Evaluation phase of the purchase cycle.
Bottom of the funnel (BoFu) , the lower part. It corresponds to the Purchase phase.
How to align buy bahamas whatsapp number database CTAs (calls to action) with sales funnel stages and content?
Once we know the different stages that the client goes through, if we create content for each of them, it will be easier for us to know what they are asking at each stage and how we can help them resolve those questions.
The content we can give to the potential client in the first phase (ToFu) is very important because we need to spark their interest and thus make them return to our page to consult us in the next phases until their conversion. Therefore, the CTAs that we will have in this stage will focus on helping and creating the client's desire for more information about what we can offer.
The second phase, MoFu, needs to be information-rich , as at this stage customers are looking at different product options, comparing offers, and we need to be up to the task and let them get to know us as they consider what best suits their needs. At this stage, CTAs need to get customers to know more about a topic , they need to think that in the information we offer them they will find the answers they need.
Top of the funnel (ToFu) - The top of the funnel. It corresponds to the Awareness phase of the purchasing cycle.
Middle of the funnel (MoFu) - the middle part. It corresponds to the Evaluation phase of the purchase cycle.
Bottom of the funnel (BoFu) , the lower part. It corresponds to the Purchase phase.
How to align buy bahamas whatsapp number database CTAs (calls to action) with sales funnel stages and content?
Once we know the different stages that the client goes through, if we create content for each of them, it will be easier for us to know what they are asking at each stage and how we can help them resolve those questions.
The content we can give to the potential client in the first phase (ToFu) is very important because we need to spark their interest and thus make them return to our page to consult us in the next phases until their conversion. Therefore, the CTAs that we will have in this stage will focus on helping and creating the client's desire for more information about what we can offer.
The second phase, MoFu, needs to be information-rich , as at this stage customers are looking at different product options, comparing offers, and we need to be up to the task and let them get to know us as they consider what best suits their needs. At this stage, CTAs need to get customers to know more about a topic , they need to think that in the information we offer them they will find the answers they need.