Online marketer? Make sure you have these 4 qualities
Posted: Sat Jan 18, 2025 9:45 am
Nowadays, and this will only increase, the so-called 'soft skills' are very important in the digital labour market. In fact, they are indispensable. This means that an employer makes the right match based on personality to hire talent for the company. To an increasing extent, it is also about the fit with the organisational culture, its norms and values: values , in a big word. There is therefore no blueprint when it comes to the total, ideal picture of the online marketer, but here are 4 characteristics for the 'desired online marketer' that actually always apply.
1. Curiosity
A large part of the daily work of the online marketer is collecting and being able to interpret the data from previous campaigns. You will encounter this ' hard skill ' in every vacancy text for an online marketer, but how do you deal with the developments in this big data and analytics? Do you ensure that you stay informed by doing business yourself, reading professional literature, following workshops, reading blogs and registering your trial & errors ?
Do you ensure that you stay informed by bahrain telegram number list doing business yourself, reading professional literature, attending workshops, reading blogs and registering your trial & errors?
This last point in particular is an important indicator of your emotional intelligence. The more you are able to recognize and then acknowledge your mistakes, the more authentic you appear and the easier you seem to be to deal with. And that is especially crucial in the role of online marketer.
This curiosity and drive to continuously improve yourself is your main ingredient for success in online marketing. You learn quickly and are hungry for knowledge; you try out new creative concepts and are proactive in the research that analyses the success. But it goes further: in the world of online marketing, people are looking for talents who are curious about the company strategy, its market, its customers and the competitive field. Because you are the one who has to bring out the strengths of the company in the most creative way possible.
2. Dare
With curiosity comes courage. Daring to say what you think, making difficult decisions because you truly believe in something and taking smart risks. So look for the key to your successful online marketing campaigns and learn how they contribute to the bigger picture. See what has an impact and try it out, optimize and absorb that knowledge like a sponge. The most sought-after online marketer looks beyond his boundaries and sees his part as a link to ultimately achieve the desired result. And preferably even more than that!
Include your colleagues in this. This way, you all share in the success and create an environment of creativity and team spirit. Who knows, interesting, new insights may emerge that prove valuable in new campaigns.
3. Collaborate
As an online marketer, it is very important that you can work well with everyone in your environment. For example, an SEO specialist needs a content marketer who writes good texts, which the SEO consultant then optimizes. Or the link that you have with technology to get the right tooling implemented. Collaboration is of great importance and that requires communication, honesty, passion and selflessness. Make sure that you can substantiate these soft skills with examples, because it is important for employers to bring in those professionals who are an example to other colleagues. Who raise the bar a little higher. Who dare to opt for excellent results instead of meekly following processes. Who dare to give the transition small pushes in a sometimes unloved direction.
To collaborate
Communication is not just about being a smooth talker. It is especially about being a good listener so that you really understand what is being said. You do not discriminate in status or position, but treat everyone around you as an equal in the chain of success. Even when it is stressful. Especially then! In addition, you are honest and do not hide in political games when you disagree with others. And what you have to say about the other, you say to that other: directly, 1-on-1. If it turns out that you are wrong, you are the first to admit it. Also personally and just as openly and directly as when you comment.
4. Strategic thinking
For you, strategic thinking goes hand in hand with being able to interpret your tactical choices; which concrete online marketing actions are now needed to ultimately achieve the strategic goals? Your personal, tactical and strategic steps are also important. Can you prioritize well and indicate what you are or are not the most suitable person for? Do you know what your personal learning curve looks like and with which tactical actions you achieve your strategic goals?
Through all this you have an opinion and make smart decisions. They benefit the business, the people around you, technology and creation. Your initiatives are noticed and you are leading in maintaining the direction and crucial in achieving the set strategic goals.
1. Curiosity
A large part of the daily work of the online marketer is collecting and being able to interpret the data from previous campaigns. You will encounter this ' hard skill ' in every vacancy text for an online marketer, but how do you deal with the developments in this big data and analytics? Do you ensure that you stay informed by doing business yourself, reading professional literature, following workshops, reading blogs and registering your trial & errors ?
Do you ensure that you stay informed by bahrain telegram number list doing business yourself, reading professional literature, attending workshops, reading blogs and registering your trial & errors?
This last point in particular is an important indicator of your emotional intelligence. The more you are able to recognize and then acknowledge your mistakes, the more authentic you appear and the easier you seem to be to deal with. And that is especially crucial in the role of online marketer.
This curiosity and drive to continuously improve yourself is your main ingredient for success in online marketing. You learn quickly and are hungry for knowledge; you try out new creative concepts and are proactive in the research that analyses the success. But it goes further: in the world of online marketing, people are looking for talents who are curious about the company strategy, its market, its customers and the competitive field. Because you are the one who has to bring out the strengths of the company in the most creative way possible.
2. Dare
With curiosity comes courage. Daring to say what you think, making difficult decisions because you truly believe in something and taking smart risks. So look for the key to your successful online marketing campaigns and learn how they contribute to the bigger picture. See what has an impact and try it out, optimize and absorb that knowledge like a sponge. The most sought-after online marketer looks beyond his boundaries and sees his part as a link to ultimately achieve the desired result. And preferably even more than that!
Include your colleagues in this. This way, you all share in the success and create an environment of creativity and team spirit. Who knows, interesting, new insights may emerge that prove valuable in new campaigns.
3. Collaborate
As an online marketer, it is very important that you can work well with everyone in your environment. For example, an SEO specialist needs a content marketer who writes good texts, which the SEO consultant then optimizes. Or the link that you have with technology to get the right tooling implemented. Collaboration is of great importance and that requires communication, honesty, passion and selflessness. Make sure that you can substantiate these soft skills with examples, because it is important for employers to bring in those professionals who are an example to other colleagues. Who raise the bar a little higher. Who dare to opt for excellent results instead of meekly following processes. Who dare to give the transition small pushes in a sometimes unloved direction.
To collaborate
Communication is not just about being a smooth talker. It is especially about being a good listener so that you really understand what is being said. You do not discriminate in status or position, but treat everyone around you as an equal in the chain of success. Even when it is stressful. Especially then! In addition, you are honest and do not hide in political games when you disagree with others. And what you have to say about the other, you say to that other: directly, 1-on-1. If it turns out that you are wrong, you are the first to admit it. Also personally and just as openly and directly as when you comment.
4. Strategic thinking
For you, strategic thinking goes hand in hand with being able to interpret your tactical choices; which concrete online marketing actions are now needed to ultimately achieve the strategic goals? Your personal, tactical and strategic steps are also important. Can you prioritize well and indicate what you are or are not the most suitable person for? Do you know what your personal learning curve looks like and with which tactical actions you achieve your strategic goals?
Through all this you have an opinion and make smart decisions. They benefit the business, the people around you, technology and creation. Your initiatives are noticed and you are leading in maintaining the direction and crucial in achieving the set strategic goals.