America Data Set

You can instruct an AI application like ChatGPT to create a draft for the script for your event, podcast or webinar. The more input you give, the more complete the script. For example, indicate which topics you definitely want to use (and which not!). For example:

You are an experienced event ...

In addition to the DMU, ​​the research also focuses on the reasons for a new collaboration. The results show that the customer journey begins as soon as there is a need for better quality, service, innovation, lower prices or a new direction within the company.

Once that fire is lit, potential ...

AR applications are also increasingly coming to the fore. Think of the IKEA app that allows you to place your interior in your home first to see if it looks good. Or the Flexa Visualizer that shows you whether that wall in Pantone 448C is such a good idea. Do you know those impressive anamorphic ...

This month, McDonald's is celebrating the 40th anniversary of the McNugget by opening McNuggets Land in the metaverse. Complete with nugget games and coupons for free nuggets. The biggest nonsense, or great marketing? Most organizations currently experimenting or already active in the metaverse and ...

The success of long-term partnerships continues for a while. Brands work with the same influencer for longer and share multiple sponsored messages. The message sticks better with your target group, it is more effective and more reliable.

Trend 5. Cross-channel campaigns
People are active on ...

Swiss research shows that consumers are two to four times more likely to perform a certain action in an environment where dark patterns are used. What are they? Why do they work? And is it still relevant to encourage consumers to make impulse purchases?


What are dark patterns?
In the book ' Het ...

Account-Based Marketing (ABM) is a marketing strategy where you focus on specific accounts or customers. In this example I would like to explain the land and expand variant, where you focus on expanding current customers.

Suppose you focus on organizations in the hospitality sector. Here, many ...

Account-Based Marketing (ABM) is a marketing strategy where you focus on specific accounts or customers. In this example I would like to explain the land and expand variant, where you focus on expanding current customers.

Suppose you focus on organizations in the hospitality sector. Here, many ...

This effect describes a technique to subconsciously influence you through a design, image or text. This can be done by presenting a choice differently, writing 'most sold' with a subscription or making the shape and colour of this element stand out. In a text such as supermarket, zoo, drugstore ...