This platform has proven to be ideal for creators to monetize their content, and it even shows itself as a good niche for advertising. According to Twitch itself, 70% of users offer monetary support to their favorite streamers, and 64% buy products recommended by them . However, it is important to keep in mind that this streaming platform has a very different community and approach than social networks.
First of all, Twitch has a mostly young population, between 10 and 25 years old, and bases its content on entertainment. Therefore, when marketing on its website we cannot rely on conventional methods, but rather we must take a fresh and dynamic approach. To achieve this, we must adapt the brand's theme to the different contents that are handled within this site.
Another feature that sets this platform apart from social colombia business email database media is that its algorithm does not particularly favor the discovery of new channels. This creates a high degree of loyalty on the part of users, so working with streamers with a solid community would be ideal.
Streamers are the influencers of this platform, and as we mentioned, working with them is the ideal option to position a brand on this network. In this way, the brand can take advantage of the reach and engagement of a streamer's community to make itself known and boost its sales. In this case, there are several ways to do it, such as doing a direct collaboration with the streamer.
An example of this can be seen in the case of Uber Eats and the streamer known as “Ninja”. Here, the brand challenged the streamer to play a video game and get as many kills as he could while waiting for his Uber Eats order. Thus, for each kill he got, the company would give a 1% discount on home delivery orders to its followers . The campaign had an excellent result, to the point that they had to reduce its duration from 3 days to 1, as Ninja got a 25% discount for his community.