But why would you create a digital magazine ? You already have a website and you are already active on social media? The added value lies mainly in the periodicity: a magazine gives you the entrance to reach your target group regularly and in a compelling way. An e-mail newsletter does that too, but is a much less rich medium: suitable for drawing attention (to new content, to a website or a new edition of a magazine), less so for inspiring. A magazine is ideal for putting topics on the agenda: seasonal offers, product introductions, important changes.
The form is linear (browsable) with the possibility to browse via table of contents, linksslovenia mobile phone number list and other navigation as you wish, but it is also finite. You never finish a website, an issue of a digital magazine you do. It is also perfect for the tablet, a lean back medium , ideal for reading at a time and place of your choice. Websites are more for active, lean forward work; archive, news, reference information, interactions and transactions. Finally, social media are mainly suitable for increasing reach (through the network effect) and interaction, especially on location via mobile devices.