Digital marketing strategies to adopt in my business

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A survey published by RD Station , a digital marketing and sales platform, shows that 79% of Brazilians are active users of social networks . The average time spent browsing the site per day is around 3 hours and 49 minutes , 53% higher than the global average.

Now, when it comes to shopping, a study by CupomValido shows that Brazil leads the world ranking for growth in online sales, registering an increase of 22.2% in 2022. According to the study, Brazil has an expected growth almost twice as high as the world average (11.35%).

In this sense, inserting your brand into the digital environment could be the change in strategy that was missing to boost your sales in 2023. With this in mind, in today's article we have brought you 5 digital marketing strategies for you to implement in your store and make your business model a true success!

But, after all, what is digital marketing?
Digital marketing are communication actions that companies italy mobile phone number can use through the internet and other digital media to promote and market their products or services, reaching their target audience.

The goal of digital marketing is to:

Create visibility for your brand;
Attract qualified traffic ;
Engage consumers;
Generate leads;
And finally, convert those leads into customers.
Remember that, before creating any type of digital marketing strategy, it is necessary to analyze and understand the behavior of your consumer. To connect with them, you need to know what type of content interests them , who is the potential buyer of your services or products and which age group is most accessible to sell to.

Below we list some strategies for your company to start investing today:

1. Social networks
Nowadays, there are many social networks available to expand the reach of your brand by promoting products and services. That said, contrary to what many people think, did you know that it is not necessary to be on all of them?

Knowing your target audience, identifying who your ideal customers are and where they are active on social media, will allow you to choose the right platforms to direct your efforts . Initial research from RD Station says that over 90% of respondents consider Instagram to be the most relevant social network today.

In addition to understanding where your audience is, set clear goals for your social media strategy. This could include increasing brand awareness, generating leads, driving sales , or improving customer service. Having clear goals will help guide your actions and communication strategies.

Finally, create a communication plan that includes regular posts that are relevant to your audience , and can include photos, videos, articles, infographics, and other content formats.

Additionally, establish a consistent voice to build your brand identity on social media and maintain a dialogue with your consumers, openly receiving criticism and implementing improvements to ensure a good shopping experience for your customers.

Marketing Planning: What You Need to Know to Succeed
2. Content Marketing
Content Marketing is a methodology that involves creating and sharing highly relevant content for your target audience. By following this concept, your brand builds a relationship of trust with the customer , gaining credibility and possibly becoming a reference in the segment.

The content produced through this methodology can be comprehensive, providing information about the product or service and even the market or segment in which it operates. In this way, it is possible to attract a more qualified audience, which increases the chances of converting into new customers .

To begin with, it is essential to know the channels most used by your audience and maintain a constant flow of content sharing!

Establish a consistent content journey where interested parties continue to feed on information. Prepare this journey so that the person has a clear objective after immersing themselves in the subject, which could be: hiring your service, trying your product, noticing the impact of your brand or even visiting your store.

Buyer's Journey: See How It Can Increase Your Sales
3. Paid Media
Just as we see in conventional advertising of ads in urban media, on the Internet you can also pay to have your ads displayed .

The most common ways to do this are through banners on content portals, sponsored links on Google Ads , and ads on social media, especially through Facebook Ads (a tool also responsible for displaying ads on Instagram).

Paid media allows you to carry out engagement and conversion tests with ads without having to invest a large amount up front , making this a great alternative for those who want to invest in digital marketing.

When running your first ad, evaluate the public's response and make constant adjustments to optimize publications and gradually increase investment.

4. Email Marketing
A good email marketing campaign should have segmented email lists, in which customers are classified according to their interests and characteristics.

One of the best ways to build a good email list is through a capture page. These pages, also known as landing pages , are tabs or online pages designed to fulfill a single purpose or objective. Typically, they prompt the user to perform a specific action, such as participating in a campaign by filling out a form, clicking on a link or downloading a file!

Through these strategies, only those who are truly interested in your brand's content will sign up to receive more information about your products and services.

Furthermore, the results of an email marketing campaign are measurable when an automation tool is used. It is possible to know how many emails were sent, how many people received them, how many people viewed them and even how many people clicked on the content.

5. SEO (Search Engine Optimization)
It is a marketing strategy to optimize a website and make it easier to be found by search engines, such as Google, for example.

Using keywords to reach more users and impact even more people with your content is one of the most effective SEO strategies. Simply understand which terms your customers search for most on search engines and insert these words into your website texts. The goal is to demonstrate to search engines the relevance of your content and provide your visitors with a positive online experience, answering their questions and sharing relevant information.

I want to invest in digital marketing, what now?
Before you start investing in any strategy, remember that it is important to understand when and why customers are interacting, drive the creation of more efficient content for each profile and adjust your reach to have the maximum impact on sales .

As you take these first steps, deepen your knowledge of the topics above and don’t be afraid to work with a digital marketing consultancy to avoid unnecessary investments in less efficient strategies. In addition to saving you time and financial resources, an expert partner can show you the way, further boosting your sales in a short space of time.