Here we can find an average of the number of pages visited by each of the users in their different sessions on the site. With this figure we can get an idea of the depth of each visit, or rather, the level of interest that users show in the content of the site. This ratio will tend to be greater than one, especially in eCommerce, since during the purchasing process the user will need to interact with different pages.
If the number is low, it would mean that the store has an abandonment rate, as customers do not complete their purchases. On the other hand, in blogs or news sites, this would imply that the invitation to read other content, other than what caught the user's attention, is not working. As we can see, this is an important factor to take into account costa rica business email database regarding the internal strategies of the page, such as link building.
Finally, we have the bounce rate, which refers to users who enter the site and leave without interacting with the website. In this way, we can assume that the main pages generate a lower bounce rate than other specific content, since it works as a starting point.
This metric provides an analysis of user behavior on the site, allowing for the evaluation of various aspects. For example: the quality of the content and its relevance, as well as the browsing experience within the site. This aspect is related to the average session duration, since the time of visits considered as bounces is not counted.