Live marketing: check if this strategy is still worth it

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Live marketing has emerged as a very interesting trend in recent times and will continue to grow in the coming years. This is because people are consuming more content in live video format every day. This concept is interesting for creating courses, classes, shows and other events that attract the public's attention.

Live marketing presentations are carried out via a platform and are very successful , in addition to being quite viable. With live broadcasts, it is easier to win over customers and boost your business, doing marketing in a different and attractive way. After all, you have at your disposal several alternatives to make your brand better known.

Would you like to find out if the live marketing strategy still works, its benefits and how to implement it in practice? Keep reading!

Learn what live marketing is
As you can imagine, live marketing is a tactic used by entrepreneurs spain mobile phone number to attract and retain their customers. The strategy involves promoting live experiences, which are effective in increasing consumer engagement with a given brand. It can increase sales in surprising ways.

Some entrepreneurs know this method as experiential marketing and use it to build new brands. This strategy involves a series of activities, such as campaigns that occur in real time to bring customers closer to products, services or solutions offered in the market. The methodology is applied to generate value and spark user interest.

Most people have experienced this type of kinesthetic and sensory experience personally and without realizing it. For example, when supermarket sales representatives approach customers and offer them a tasting of a food item. Therefore, live marketing is the technique used by companies to ensure that their customers remain loyal to a brand.

Understand how live marketing can be implemented
It's a good idea to invest in live marketing to build lasting relationships and create sensory, emotional and affective connections with customers. In certain situations, you can create promotions to further impact viewers and promote your products or services to the public. See below how you can implement this strategy.

Discover the resources needed for live marketing
To start creating a live marketing campaign, you will use simple resources that you have probably already acquired. Broadcasts are made on social media with the help of a smartphone, notebook, computer or other mobile device . Broadcasts can be made on all media, such as Instagram, YouTube, Facebook and TikTok.

Advance planning
Plan your live marketing campaign in advance. Choose the format of the broadcast, the topic to be covered, and how it will be done. This practice will provide greater security during the live event and will help make it more interesting for your audience.

Creating a script
Create a script with the live marketing content, although you need to be spontaneous during the broadcasts. This can save your image and point out solutions for some situations. Record how the video will be played, whether it will function as an interview, whether the conversation will be informal or formal, whether the listeners will be comfortable, among other details.

Revealing news
Present new products or innovative solutions, reveal the main features and answer any questions customers may have about the new product. It is essential to answer your followers’ questions so that they can buy with peace of mind and not regret their purchase. Show how your business works behind the scenes and the events you participate in.

Interaction with the public
Be prepared to provide good answers to potential customers’ questions. In a live broadcast, you need to interact in real time with people who are watching the event and sending comments. Pay attention to the chat space, read messages and respond immediately to increase customer satisfaction.

Equipment evaluation
If necessary, you can practice before doing your first live marketing campaign. This technique will help you feel more comfortable with your devices, so simulate a live broadcast and check all the equipment to ensure that the broadcast will be of good quality and that it will not be interrupted due to lack of battery or connection.