Evergreen Brand Experience
A style guide ensures your business’ content contains the same brand messaging over time and across multiple platforms. As such, no matter where or when a potential customer discovers your brand, they’ll get the same impression of what you have to offer, your values, and how you operate.
Flexibility
A company writing style guide ensures your business values remain at the core of your content, whatever form it takes. This allows you to diversify your marketing approach without sacrificing effectiveness. For example, you release a new product that benefits from using solely visual content. Your business style guide will have instructions on how to present it in a way that is consistent with your established brand identity.
Armed with the elements of a list of tajikistan consumer email good style guide and how it can benefit your business, let’s look at how you would make one. It might take a bit of time, but we promise it’ll be worth it.
Identify your business values– What your business stands for should inform all aspects of your style guide, so it’s important to get it right early on. You could also call this your ‘mission statement.’
Get your story straight – A brand story can be a great way to connect with potential customers on a more personal level. This is because showing where your business started can demonstrate why you care so much about your audience’s needs.
Tone & voice– Nail down your business’ identity and how you want it to be expressed.
Visuals – Visual elements are a key part of a cohesive marketing strategy. What colour compliments my brand logo? Is there an animal that encapsulates my goals? These are just a few helpful questions to consider.