The frequency of consultation and analysis depends on many things: duration of your online marketing and advertising campaigns, frequency of meetings or presentation of reports to executives…
Raw indicators are a snapshot of a given moment. It is very important that we get used to putting data into context and analyzing trends.
To do this, we must make at least two comparisons: current data compared to the data from the immediately preceding period (current month vs. previous month if reviewed monthly) and current cyprus business email database data compared to average data (from the last year or a more or less long period so that the averages are statistically relevant). The analysis of positive or negative trends is what will give us clues to make decisions.
Compare the data with your objectives
Setting goals is complex, and it would require a specific post just to talk about it. In any case, the data that make up the dashboard must have an objective , a goal to achieve, something basic to be able to have a real strategy.