Display Advertising
Display Advertising is available in the standard IAB formats. This means that more creative expressions are possible than with LinkedIn Ads. Create specific expressions for LinkedIn, because you are addressing a business audience.
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Content Ads
Content Ads are rectangle banners in which you can integrate your own sweden mobile phone number list content such as video material or blog articles. LinkedIn recently added SlideShare Ads to its offering. In this type of Content Ad, you can add a SlideShare presentation . The banner is formatted by LinkedIn based on the company's input. For example, it can be a YouTube link, an RSS feed or a link to a white paper download. Content Ads generally have a higher involvement than standard Display Advertising, due to the substantive nature of the expression.