And nostalgia marketing like that can be a powerful tool.

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The very first iteration of the campaign was a TV commercial that aired in 1997: “A dad takes his son to a baseball game and pays for a hot dog and a drink, but the conversation between the two is priceless,” wrote Avi Dan for Forbes.

“In a sense, ‘Priceless’ became a viral, social campaign years before there was a social media,” Dan explained. Today, “Priceless” is widely considered MasterCard's tagline — borne out of the longer mission-focused slogan stated above.

What I like: Each commercial elicits an emotional response from the audience, and I don’t mean the sound you just made when you heard that two baseball game tickets cost under $30.

That first TV commercial might remind you of sports games you went to with your dad, for example. Each advertisement attempted to trigger a different memory or feeling. “You have to create a cultural phenomenon and then constantly nurture it to keep it fresh,” MasterCard CMO Raja Rajamannar told Dan.


8. M&M: “Melts in Your Mouth, Not in Your Hands”
“The milk chocolate melts in china phone number material your mouth—not in your hand.”

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Here‘s one brand that didn’t need much time before realizing its core value proposition. At the end of the day, chocolate is chocolate. How can one piece of chocolate truly stand out from another? By bringing in the convenience factor, of course.

What I like: This particular example highlights the importance of finding something that makes your brand different from the others — in this case, the hard shell that keeps chocolate from melting all over you.

9. De Beers: “A Diamond is Forever”
A diamond is forever.

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