Brand lift focuses on research to obtain the necessary data . The goal is to use these data to discover relevant insights to guide decision-making.
This practice can be used in a variety of situations, especially if your company is running a brand or product campaign , or if you plan to maintain your budget during the campaign. To implement it, you need to apply a questionnaire, which varies according to the details presented below.
In any case, to maintain positive results, it is necessary to have a good return on interaction with customers. To do this, it is necessary to take care of two main aspects:
media planning focused on branding : it is necessary to have a good visual identity and direct it to the personas. The same prerogative applies to the format and type of content;
Alignment of campaign objectives and metrics: define the indicators el salvador phone number resource to be used. The choice should fall on the campaign objective.
How to apply this technique?
The application of brand lift depends on a well-structured strategy. To do this, it is necessary to divide the sample into two groups . The first is made up of people who have already been exposed to the campaign. The second is made up of those who have not yet seen the ad.
From there, you need to send out the questionnaire. Future results should be compared to determine the campaign's lift . Therefore, it is necessary to consider the following variables.
Quiz Questions
The questionnaire needs to be well-designed to have the desired effect. It must include questions about recall , awareness , attitude towards the brand and purchase intention. Some examples are listed below.
Do you remember seeing an advertisement for [BRAND] in the last two weeks? If so, where was it?
When you think of [BRAND], what comes to mind?
Would you buy a [BRAND] product the next time you need [PRODUCT]?
On a scale of 0 to 10, how likely would you be to buy the product again?
On a scale of 0 to 10, how likely would you be to recommend the product to a friend?