All professionals agree that mobile marketing is the future! In what form will this materialize? What are the technologies and uses to know for this year? We have listed the trends that you will definitely hear about in 2021! Developments in mobile usage Picto-mobile-marketingThe implementation of mobile payment: in 2021, more and more consumers will use mobile payment. According to a Forrester report , mobile payments reached $142 billion in the United States in 2019. This development is due to the proliferation of mobile applications, which make it very easy to pay with a smartphone (examples: UBER, ALLO Resto, etc.) and new card-free payment applications. –
Read the article: Payment by SMS Campaign personalization and native advertising : mobile advertising will be native and personalized. It aims to attract mobile users with more targeted ads and target czech republic phone number data the right audience at the right time. Personalization requires specific implementation and significant resources , but it remains an absolute priority for 2021. Today, mobile users want to be looked after by brands, with personalized campaigns that meet a need.
Note: in 2018, spending on native advertising reached $21 billion and will grow in the years to come. – Read the article: In three years, native advertising will represent 20% of media investments on the Web Developments in the technologies used mobile-social pictoSMS old/new communication channel: more and more companies are adopting SMS in their strategy. Why? Thanks to a high reading rate , simplicity, and the possibility of sending rich SMS (See definition: Rich SMS) which appeal to many players.
Indeed, for sending simple information (appointment reminders, access code, etc.) or more oriented towards prospecting (reminder, voucher, etc.), SMS is the ideal tool for your communication in 2021. – Read the article: How to choose your SMS provider? Automate your mobile marketing: Implementing marketing automation on mobile remains a priority for many companies. Indeed, mobile is a rapidly growing channel, omnipresent in consumers' lives. It therefore seems strategic to integrate automation on mobile, in order to offer the best possible communication to its customers via their social engagements, and facilitate their loyalty by better understanding their purchasing behavior.