7. Create your holiday marketing assets.

[hoxesi8100@]

Depending on the nature of your holiday offering, blogging can educate people about it in detail, create a new page for you to link to on social media, and get indexed in search engines.

6. Create your follow-up plan (if relevant).
What will happen to your leads once you‘ve generated them? Or, after someone makes a purchase, how will you keep the relationship alive?

Before you launch your campaign, it’s best to design a plan for qualifying and nurturing your leads to purchases or return business.

Consider looking into retargeting ads or email sequences (which can be automated with HubSpot Workflows) and how they’ll fit into your greater marketing goals.

Depending on what you’ve outlined for your campaign, you may need to create graphics, videos, and blog articles, among other things. Now’s the time to get those rolling.

Regardless of the finer details, a landing page is a smart asset to prioritize. This gives your offer somewhere to “live” – a page for people to go for more information, take action, or for you to send traffic from your promotions.

Every landing page will look different depending on czech republic phone number material your brand, but here are a few essential best practices to keep in mind as you create yours:

Have a compelling headline. This is how you're going to capture the attention of potential visitors.
Include interesting visuals. Your landing page shouldn't just be a jumble of text. Think about how you can provide visual context for your offer.
Highlight the benefits of your offer. This could be in the form of a video or a bulleted list. Whatever the form, the goal is to drive home what the visitor can expect to get from this offer and why it matters.
Include steps for taking action. This is how people actually get the offer. Depending on what it is, it could be clicking “shop now” to go to your product catalog, filling out a form, or even instructions to visit you in stores with an address or a call-to-action to your “store locator.”
If you need more guidance on what goes into a great landing page, check out this roundup of 41 brilliant landing page designs.