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To level up your game in this area, it’s even possible to integrate payment options into your conversation. This feature is called “text-to-buy”, and according to Text Request’s 2023 State of Business Texting Report, 69% of people would want to receive texts related to making payments.

See if you can implement this functionality, and your conversion rates could be amplified on the back of an already far-reaching marketing campaign. It sounds like a recipe for success.


Personalizing and Segmenting
Personalization is one of the most important concepts in B2B communication. In essence, you need to convince your clients that you genuinely care about their needs. In terms of SMS marketing, this means writing tailored copy for the individual.

For starters, you should offer your clients the option of which messaging app they prefer. Don’t just stick to regular SMS texting when apps like WhatsApp or Signal are free alternatives that actually come with more features out of the box. Concerned about security? End-to-end encryption has you sorted. Need to send large files? It’s no problem on these apps.

Then, you can think about personalizing your text campaigns – and this comes through client segmentation based on demographic or sales data.

Your content delivery system should greet clients by name, offer custom bulgaria cell phone number database deals, and direct them to only the most relevant pages on your site. Consider that HubSpot found companies enjoyed a 55% increase in leads when they increased their number of landing pages from 10 to 15. Try to think of every type of business partner you have and create a sales pitch exclusively for them.

b2b sms marketing
Monitoring and Analytics
Your SMS campaigns are meaningless if you have no way of measuring if they work or not.

It’s clear that you need a data analytics solution, so the first step is to actually go about collecting the relevant data. Again, using a dedicated SMS marketing platform or CRM system is an obvious solution here. They make it much easier to monitor your customer relations and track metrics such as messages sent, delivery rates, click-through rates, conversions, etc.

If possible, you should seek access to tools that incorporate your financial data to get a holistic view of your ROI. Tracking your customer’s invoices online is simpler than sifting through everything manually, and by integrating this with ERP software, you should be able to view your sales, keep track of cash flow and monitor your campaign’s success in relation to other costs.

As you’re analyzing all this data, what you need to think about is how each ‘segment’ of your client pool is reacting to your campaigns. Which text messages are driving the most engagement? Which customers are purchasing from you? To craft the perfect campaign, you need to be asking yourself self-critical questions like this.