The call to action is the phrase that seeks to encourage the user to click on the banner. But not only that, it also encourages the user to perform the action that is initially being advertised. Use formulas that promote the action you want: “Download this eBook”, “Get this discount”, “Buy X”, “Find out more”.
How to improve our conversion data?
A/B Testing
This is a format widely used in the digital world to evaluate the functionality of various aspects of websites. It consists of generating several proposals and randomly showing them to users who enter the site. In this way, it is possible to evaluate which one is most effective with the public.
In the case of banners, it would be best to create a larger number of proposals with different formats, approaches, etc. to generate a variety of A/B tests that allow each ad to be evaluated more effectively. To do this, it is important to have a team of professionals in banner advertising design who can meet these expectations. Professionals who can be found more easily and accessibly thanks to sites like Fiverr .
Rotation
This tool allows banners to change position within the france business email database page, without having to reload it. This can generate more interaction with users, motivating movement, bringing a banner that may have gone unnoticed into focus.
Segmentation
Segmentation involves pre-selecting the audience to whom a specific banner will be shown. This means reducing the target audience, based on user data that indicates a greater chance of conversion. As a result, a smaller number of views are presented, but with a higher click rate.
In short, among the keys to improving the CTR of your banners you must take into account the audience you are targeting, in order to adapt the message to them; choose a design in accordance with the message to impact the target audience appropriately; and use call to action works very well to get clicks. In addition, A/B tests work very well to find out which of your creatives works best with your audience. Banner rotation is another tool we recommend for testing between various positions within the same website. Finally, we recommend that you use segmentation so that each of your users receives a message according to their needs.