By Susana Galeano
LATAM Content Coordinator
SIf a few years ago Snapchat was the giant of ephemeral content to clone , now the big tech companies have focused on fighting TikTok, the micro-video social network that has managed to steal the attention of millions of users around the world.
But it's not just Facebook that's looking for a piece of the pie in this market, as Google has officially announced the launch of YouTube Shorts, which includes a design very similar to TikTok, along with honduras business email database other new features that will be available in the United States during March and which are expected to expand to other markets in the coming months.
We might think that YouTube has nothing to fear from the arrival of new players in the video sector, but Google still wants to create its own social network in the face of its past failures (just remember Google+ ), and it has thought that the best way is to add more functions to its successful video platform.