The Role of Heatmaps in Optimizing Campaigns

[shishir.seoexpert1]

The President of the Republic, Emmanuel Macron, also has an impressive number of subscribers on the platforms: 8 million on Twitter; 2.8 million on TikTok. However, he has more difficulty taking advantage of this in the context of the campaign, as his accounts serve as the official accounts of the Head of State and can only be used for the President's communication and not the candidate's. We can see different concrete uses of the platforms. These vary depending on the platform used. TikTok , with its short content (even if it is now possible to post videos of up to 10 minutes), is generally used to relay direct messages from candidates.


YouTube is used more to relay long, pre-recorded south korea phone number library formats: campaign clips, meetings, media appearances or even more relaxed formats for deciphering current events. Twitch is, however, used to introduce more innovative formats, including participatory interviews . The platform offers long formats because they are only live. These are therefore "talk-show" type programs, which can be similar to certain TV formats. Jean-Luc Mélenchon and Yannick Jadot are the only candidates to have personal Twitch accounts. The main audience sought through all these initiatives is young adults whose abstention rate is often high.


This is why TikTok and Twitch are becoming central platforms in the candidates' strategies. To this end, the campaigns are also trying to create other innovative formats and tools. In 2017, Marine Le Pen's activists launched a video game inspired by Pokémon, and Jean-Luc Mélenchon's launched the video game Fiscal Kombat. In 2022, the candidate launched an activist social network called Action Populaire . Media consumption, audience strategy and visibility of issues: new digital formats to inform Faced with increasingly fragmented media consumption , traditional players are seeking to diversify their offering by investing in digital territories.