7. AI-powered email campaigns.

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Depending on your company, you can either create rules for all customers, or specific segments, as to when the AI should send over a discount or display a limited time promo. Recently, my favorite example of this AI conversion rate optimization strategy (albeit, from the perspective of a buyer) comes from Etsy.

I’ve picked up sewing as a hobby and started purchasing printable patterns through the platform. As you’d expect, a lot of sellers use upselling techniques like “Buy 2, Get 1 free.” However, the platform also offers them intelligent conversion optimization methods.

AI conversion rate optimization – AI-powered dynamic pricing example from Etsy

After I added some patterns to the cart and then went on afghanistan whatsapp number database with my day without finalizing the offer, I received an automatic, time-sensitive discount code from the seller.

This type of AI can act on your behalf, with agreed minimal prices or maximum discount rules, and react to even the subtlest user activity — like clicking on an image or watching a video.

I love how it helps sellers offer the perfect deal at the right moment, without any direct human oversight.

Email is still one of the most effective communication channels. And I believe that creating an attention grabbing email is both art and science.

If this is something that you struggle with, then I highly recommend using AI to not only personalize your content and optimize your send times, but also segment your users more accurately.

AI tools can help you decide on the best subject line, format, and content to maximize both your open and click-through rates. Journaling Supplies use AI-driven customer segmentation.

Their manager, Karen Chen, says that “by analyzing user behavior and demographics, we’re able to spot those who are more likely to convert. For instance, we implemented AI to segment our email marketing campaigns based on user engagement.”