Marketing and Sales Channels

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Target Leads
Outbound sales attracts prospects that haven’t had any prior contact with the company. This means these targeted clients may not always be interested in the offer and aren’t always of the highest quality.

Because leads will be the ones doing the outreach, inbound sales usually pulls better prospects that have a higher chance of converting if well-engaged throughout the sales cycle.

outbound sales

Outbound sales leverages mediums where initiating contact with identified prospects is possible. For example, cold emailing, cold calling, LinkedIn InMail messages, or direct mail.

Inbound sales uses mediums to attract the largest amount of list of usa cell phone number targeted leads to the sales funnel. That includes SEO and organic search, website blogs, social media marketing, etc.

Cost and Timing
Outbound sales can cost more or less depending on the competitiveness of the industry. On average, outbound strategies will be more expensive for your company — however, you’ll see tangible results much faster.

An inbound sales strategy will take a lot of time and effort to start attracting leads. Businesses need to create a lot of valuable content and promote it across different channels to start seeing new leads. So even though the cost may be lower, the duration it takes to get your first deal with an inbound strategy is far from ideal.

4 Undeniable Benefits of Outbound Sales
Companies have been leveraging outbound sales for decades due to the outstanding benefits it has to offer. This strategy has been a guaranteed way for any business to make a name for itself in the market and keep up with the competition.

Here are four undeniable benefits of outbound sales:

Better Lead Quality
Outbound sales tactics are an excellent way to attract high-value prospects. By developing an accurate ICP for the company, sales reps can be more selective about who to reach out to and through which channel.

This can ultimately result in better sales performance including a higher engagement rate and more conversion rates — as well as a more efficient use of resources.

Shorter Sales Cycle
Because outbound sales involves actively reaching out to specific prospects, the whole sales cycle tends to be shorter. You won’t be waiting for potential customers to stumble upon your sales message. Instead, you’ll promote your products and services as the perfect solution to their challenges.

All of that is going to help you guarantee a shorter timeline for the sales journey. Outbound sales gives you control over the duration of the sales cycle and will help you hit your sales targets more consistently.