Effective collaboration between teams

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This information is extremely useful for your business development managers. It allows them to better understand their prospects' needs and habits and helps them position their product. Technographic data includes the crm your prospects use (hubspot, salesforce, pipedrive, etc.), their sales management software , and their preferred team collaboration tools (jira, teams, slack, zoom, etc.). Chronographic data also known as purchase triggers , timeline data refers to events and changes that occur over time.

These changes can allow you to open bc data india a dialogue with a new lead or reconnect with a prospect who had died out. Here are some examples of time-series sales data: moving a business, the departure or arrival of a prospect, the acquisition of a business, financing a business, the ipo of a company, a new wave of hiring, attendance at an event. Purchase intent data purchase intent data , or intent data, is behavioral data based on customers' actions online.

They track their content consumption and the products they are interested in. Purchase intent data is extremely useful for understanding where a prospect is in the buying journey. Discover the best purchase intent platforms . There are two types of intent data: first-party data this is data that a company collects about its users from its own platforms and website. Third-party data data collected from other websites, focused on a specific category.