The impact of the situation Recommended solutions

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I feel her: As someone who comes from a family of salespeople, I spend most of my Thanksgiving dinners trying to explain that brand awareness is still a valuable outcome.

Luckily, Kramer's landed on a metaphor that seems to work: She likes to tell founders and execs that marketing teams are like product teams… Not sales.

A few key similarities: Both product and marketing are multidisciplinary; both have a portfolio of ideas and a roadmap of the big things they plan to do; and both require a balance of optimizing certain features/campaigns — while launching new ones — in order to help the biz grow.

Kramer also encourages marketers to make sure they know exactly what their founders think marketing is.

"During the interview process, just ask the founder, 'Hey, when you think of what marketers do, what's top of mind?' Because what if they respond and say 'trade shows,' and you hate trade shows?"

Her point is a simple but sound one: Make sure your vision of marketing aligns with your founder's, or get ready for a long road of pushback and a lot less creative freedom.

Testing It Out
Using Hesterberg’s tip, here’s how I’d write bahamas whatsapp number database the introduction for my memo:



Coleman says she includes a section at the top of her memos that cover the following:

The situation




how to write a memo, example of softening concerns in a memo about a writing training session from ChatGPT

Not bad.