It is no longer news that Artificial Intelligence is an imperative reality in the job market. But it is nothing like what we are used to seeing in science fiction films. AI acts mainly behind the scenes in many of the largest companies in the world, generating results that can go unnoticed by the naked eye.
So you are probably asking: how? It is simple. One of the principles of Artificial Intelligence is the virtuous cycle in which information is sent and received between the client and the company, generating data that, in turn, will be used to improve the product, generating more clients and more information about them. A good example of this is Amazon - have you noticed how the offer of books is increasingly accurate depending on your readings?
Elton Moraes, a PhD in Psychology and Senior Consultant at Mercer Brazil (specializing in Human Resources consulting for large corporations), explains that the company has applied AI and Machine Learning to identify a company's culture and the roots of the problems it faces.
AI in practice
He gives an example of one of his projects: after more jordan whatsapp data than 10,000 comments from employees at a company, phrases were obtained that represented the general feeling of the employees. After that, analyzing the management, it was noticed, for example, that high-performance leaders were those who generate a sense of trust, while those who produce less are those whose leaders inspire fear.
Elton emphasizes that for successful projects like this, it is necessary to have a specific strategy and a question to be answered, in order to obtain quality data. “A symbiosis between what the machine brings in terms of data and what the human being will do with that information”.
He also makes it clear that today in the area of human resources it is no longer just about having a headhunter. It is necessary to ally with technology to manage and recruit people. With this in mind, he explains that there is still a lack of integration between data systems, management experience in the use of data and analytical skills within HR and companies.
What changes in jobs?
We have a lot to gain from the use of AI, but it is a fact that our relationship with work will change. LIT’s Academic and Artificial Intelligence Director, Prof. Dr. Adriano Mussa, explains that AI will replace those tasks that are very repetitive and require little social interaction, while activities that require a lot of creativity and contact with people will remain as they are.
Therefore, to deal with all these changes, reskilling is necessary, that is, learning to be in constant learning, admitting that everything will always be changing. He emphasizes: “Reskilling is imperative”.
If you are in the Human Resources area and want a tip on where to start transforming yourself as a professional, our recommendation is the LIT Talks by Mercer, held within LIT and which address topics such as Digital Transformation, the workforce of the future and HR , Value Proposition for Individuals and current affairs and trends in Compensation and Benefits Strategies.