89% of URLs and 37% of URLs in positions

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A majority of professionals say their websites have maintained the same amount of traffic or don’t believe that generative AI/LLM AI features in search engines have impacted their site traffic. 41% say their websites are getting more traffic than before. (HubSpot Blog Research)
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Just over ¼ of survey respondents say organic traffic is their top source of web traffic. Paid/search Google ads & paid social media/social media ads take second place. (HubSpot Blog Research)
Our survey respondents tell us that most of their website pages rank in position 6-10 in SERPs. (HubSpot Blog Research)
where-websites-rank-SERP

1-20 rank differently on mobile and desktop. (SEMRush)
54% of survey respondents think people use search engines to find answers more often since AI overviews and other LLM search features became available. (HubSpot Blog Research)
use-of-search-genAI

Professionals ranked Trustworthiness and Expertise as belarus whatsapp number database the most important ranking factors in the E-E-A-T framework. (HubSpot Blog Research)
Experts think how-to, step-by-step guides, and other educational content will perform best with generative AI incorporated into search engines. Personal stories/experiences will be the most negatively impacted. (HubSpot Blog Research)
Optimizing content for search intent, optimizing on-page content around target keywords, and conducting keyword research are the most effective SEO strategies for ranking highly on SERPs. (HubSpot Blog Research)

top-SEO-ranking-strategies