The literacy of texts on websites and in an advertising campaign . Therefore, it is better not to compromise yourself in the eyes of the client by composing all ads taking into account the rules of the Russian language. 5. Conformity Dont forget that the user sees the ad text after their request. That is, a clear answer to their question. Correct grouping of requests and selection of texts for them will help to meet the users expectations and lead them to click on your ad. AGAINST Pressure The text should not use heavy.
Phrases that put pressure on the user, which are gradually becoming a thing of the past in the advertising sphere. Buy, come, buy from us, etc. All these phrases seem to be trying to subordinate the client to australia telegram data your will, which is not to everyones liking. Inadequacy Experiment carefully with templates in headings, with automatic headings and with including the full query in the text in general. Sometimes strangelooking texts can make the user laugh and discourage them from clicking and learning more. Repetitions With such a variety of ad extensions clarifications, quick links, structured descriptions, etc.
Is a chance to use the same phrase in several sections at once. Try to avoid repetitions, instead, it is better to allocate the freed space for the USP. 4. Dryness Despite point 3 of the FOR block information content you shouldnt litter the entire text with dull numbers, parameters and hackneyed phrases low prices, high quality!. If it is critically necessary to write down the parameters of a productservice, it would be good to dilute this with verbal advantages, etc. 5. Lie Exaggerating the real size of the discount, presenting in the texts a product that is not on.