Download Now: An Introduction To Lead Generation

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And that starts by getting to know your audience and understanding their needs, pain points, and decision-making process. Once you have that understanding, you develop a strategy that maps custom content — whether it’s educational blog posts or product demos — to each phase of their journey.

When a content strategy truly matches a buyer's journey, it improves customer relationships while boosting conversions and loyalty.

Editor's note: This post was originally published in August 2016 and has been updated for comprehensiveness.21 Creative Lead Generation Ideas to Try (& Why Marketers Recommend Them)
Allie Decker
Allie Decker
Updated: November 06, 2024

Published: November 18, 2015
Screenwriting Techniques for Marketers: Defining algeria whatsapp number database Your Customer's Problem
Download Now: 60+ Free Customer-First Templates
J.J. Peterson
J.J. Peterson
Updated: October 31, 2024

Published: October 29, 2024

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Screenwriting techniques for marketing graphic with a megaphone for amplifying a brand narrative and an image of JJ Peterson
For the past ten years, I’ve been using Hollywood screenwriting techniques to help companies create powerful marketing stories. I've seen firsthand how powerful storytelling can be in transforming a company's messaging.