The popularity of a topic depends greatly on the season and what is happening in the cultural and political life of the country and the world. For example, before the New Year and Christmas, a holiday topic appears in translations (67 thousand requests per million words in December). The English version of the word "Yolka" at the end of the year occurs in 130 thousand cases per million requests, "Snezhinka" - 28 thousand times, Snowman - 22 thousand, Snegurochka - 14 thousand. Among the holidays, Easter also leads - every year in April, the number of requests on this topic is from 40 thousand per million words.
In February-March 2014, when the annexation of Crimea took place, the list of saudi arabia cell phone numbers popularity of this word increased sharply. If in January 2014 there were only 6 thousand requests for materials using it, then in March this figure increased more than 5 times.
— 69 thousand queries per million. After that, interest in sanctions and the euro also began to increase. The peak of search activity for translating materials with the word sanctions occurred in May 2014 (19 thousand) and August 2014 (22 thousand). Among the latest trends of the past year, the word "refugee" stands out. From August to October 2015, the frequency of translations increased from one thousand to 27 thousand queries.
"Ichthyoplankton", "reverse grip" and "uchpochmak" in English: what the regions want to know
Search queries vary greatly depending on the region of Russia. It is worth considering specific toponyms, key local companies and celebrities. One should not forget about special regional terms and expressions. PROMT analysts considered words that are found in regions 45 times more often than the average for Russia to be specific. The most indicative in this sense were the Irkutsk, Kaliningrad and Arkhangelsk regions, the Stavropol, Khabarovsk and Primorsky territories, the republics of Dagestan and Komi, as well as Udmurtia and Sakha-Yakutia.
In May 2014, there was a peak in queries on topics involving Ukraine
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